IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i17p13010-d1228038.html
   My bibliography  Save this article

Research on Value Co-Creation Strategies for Stakeholders of Takeaway Platforms Based on Tripartite Evolutionary Game

Author

Listed:
  • Jianjun Li

    (School of Computer and Information Engineering, Harbin University of Commerce, Harbin 150028, China)

  • Xiaodi Xu

    (School of Computer and Information Engineering, Harbin University of Commerce, Harbin 150028, China)

  • Yu Yang

    (School of Computer and Information Engineering, Harbin University of Commerce, Harbin 150028, China)

Abstract

As the digitization of the supply side continues to advance, the takeaway industry has made a significant contribution to economic growth. However, the rapid expansion of the scale has also brought many social problems, merchants provide low-quality goods out of the psychology of opportunity, and the uneven quality of goods and asymmetric information not only bring great regulatory problems for the takeaway platform, but also make it difficult for consumers to identify the platform, merchants, and consumers as takeaway platform stakeholders, it is difficult to integrate resources to achieve value co-creation. Therefore, in order to realize the value co-creation among the stakeholders of the takeaway platform, a three-party evolutionary game model was constructed to analyze and simulate the strategic choices of stakeholders under different situations through simulation experiments and to explore the sensitive influence of each factor. The results of the study show the following: shaping a scientific reward and punishment system and setting reasonable rewards and punishments within a limited threshold; platforms, consumers using word-of-mouth effects to amplify the loss of network externalities that merchants have to bear when they provide low-quality services, and improving the consumer feedback mechanism to reduce the cost of feedback are all effective measures to promote the active participation of takeaway platform stakeholders in value co-creation and promote the sustainable and healthy development of the takeaway industry.

Suggested Citation

  • Jianjun Li & Xiaodi Xu & Yu Yang, 2023. "Research on Value Co-Creation Strategies for Stakeholders of Takeaway Platforms Based on Tripartite Evolutionary Game," Sustainability, MDPI, vol. 15(17), pages 1-20, August.
  • Handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:13010-:d:1228038
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/17/13010/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/15/17/13010/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wenjian Wu & Li Deng & Yu Tao & Xin Wang & Wen-Tsao Pan, 2022. "Research on Evolutionary Game of Value Co-Creation Behavior of Shared Private Charging Piles of Electric Vehicles," Discrete Dynamics in Nature and Society, Hindawi, vol. 2022, pages 1-11, August.
    2. Hao Fu & Yue Liu & Pengfei Cheng & Sijie Cheng, 2022. "Evolutionary Game Analysis on Innovation Behavior of Digital Financial Enterprises under the Dynamic Reward and Punishment Mechanism of Government," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    3. Zhengfan Yang & Kai Zhao & Qichang Guo & Yang Song, 2022. "Mathematical Problems in Engineering Pharmaceutical Cold Chain Transportation Decision Making under the Government’s Reward–Penalty Mechanism: A Perspective of Evolutionary Game Theory," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-22, May.
    4. Ying Zhang & Haojie Zhu & Zaoli Yang, 2022. "Stochastic Evolutionary Game in Food Takeaway Management with Improved Replication Dynamic Equations in Postepidemic Era," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-15, July.
    5. Yezheng Li & Pinyi Yao & Syuhaily Osman & Norzalina Zainudin & Mohamad Fazli Sabri, 2022. "A Thematic Review on Using Food Delivery Services during the Pandemic: Insights for the Post-COVID-19 Era," IJERPH, MDPI, vol. 19(22), pages 1-22, November.
    6. Lin Chen & Ting Dong & Jin Peng & Dan Ralescu, 2023. "Uncertainty Analysis and Optimization Modeling with Application to Supply Chain Management: A Systematic Review," Mathematics, MDPI, vol. 11(11), pages 1-45, May.
    7. Jee-Won Kang & Young Namkung, 2022. "Measuring the Service Quality of Fresh Food Delivery Platforms: Development and Validation of the “Food PlatQual” Scale," Sustainability, MDPI, vol. 14(10), pages 1-19, May.
    8. Felicitas Evangelista & Maria Estela Varua & Vivienne Saverimuttu & Rina Datt & Hugh Pattinson & Karina Wardle & Anna Evangelista, 2022. "Antecedents and Outcomes of Service Co-Creation in the Sharing Economy," SAGE Open, , vol. 12(2), pages 21582440221, May.
    9. Yayan Xie & Yang Su & Feng Li, 2022. "The Evolutionary Game Analysis of Low Carbon Production Behaviour of Farmers, Government and Consumers in Food Safety Source Governance," IJERPH, MDPI, vol. 19(19), pages 1-16, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. F. Xavier Medina & Francesc Fusté-Forné & Nela Filimon, 2023. "Public Awareness of Food Products, Preferences and Practices: Old Challenges and New Insights," IJERPH, MDPI, vol. 20(9), pages 1-3, May.
    2. Yuemei Ding & Dequan Zheng & Xiaoyu Niu, 2023. "Collaborative Green Innovation of Livestock Product Three-Level Supply Chain Traceability System: A Value Co-Creation Perspective," Sustainability, MDPI, vol. 16(1), pages 1-28, December.
    3. Clayton Gerber Mangini & Nilsa Duarte da Silva Lima & Irenilza de Alencar Nääs, 2024. "Risk Prediction Score for Thermal Mapping of Pharmaceutical Transport Routes in Brazil," Logistics, MDPI, vol. 8(3), pages 1-13, August.
    4. Roberto León & Pablo A. Miranda-Gonzalez & Francisco J. Tapia-Ubeda & Elias Olivares-Benitez, 2024. "An Inventory Service-Level Optimization Problem for a Multi-Warehouse Supply Chain Network with Stochastic Demands," Mathematics, MDPI, vol. 12(16), pages 1-20, August.
    5. Thi Nga Bui & Huu Van Nguyen & Xuan Ba Nguyen & Van Nam Le & Thi Mui Nguyen & Cuc Thi Kim Ngo & Quyen Thi Le Ngo & Nam Hoang & Luis Emilio Morales & Viet Don Nguyen & Luisa Olmo & Stephen Walken-Brown, 2023. "An Analysis of the Goat Value Chain from Lao PDR to Vietnam and a Socio-Economic Sustainable Development Perspective," Sustainability, MDPI, vol. 15(18), pages 1-20, September.
    6. Yao, Pinyi & Li, Yezheng, 2024. "Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    7. Shigong Lv & Yanying Lv & Da Gao & Lulu Liu, 2023. "The Path to Green Development: The Impact of a Carbon Emissions Trading Scheme on Enterprises’ Environmental Protection Investments," Sustainability, MDPI, vol. 15(16), pages 1-15, August.
    8. Mengzhu Xu & Zixin Liu & Changjin Xu & Nengfa Wang, 2024. "Evolutionary Game Analysis of Digital Financial Enterprises and Regulators Based on Delayed Replication Dynamic Equation," Mathematics, MDPI, vol. 12(3), pages 1-18, January.
    9. Hongbo Tu & Mo Pang & Lin Chen, 2023. "Freshness-Keeping Strategy of Logistics Service Providers: The Role of the Interaction between Blockchain and Overconfidence," Mathematics, MDPI, vol. 11(17), pages 1-35, August.
    10. Jung-Fa Tsai & Peng-Nan Tan & Nguyen-Thao Truong & Dinh-Hieu Tran & Ming-Hua Lin, 2024. "Optimizing Supply Chain Design under Demand Uncertainty with Quantity Discount Policy," Mathematics, MDPI, vol. 12(20), pages 1-16, October.
    11. Fanlin Kong & Shaojun Chen & Jie Gou, 2023. "How Does Differential Public Participation Influence Outcome Justice in Energy Transitions? Evidence from a Waste-to-Energy (WTE) Project in China," Sustainability, MDPI, vol. 15(24), pages 1-15, December.
    12. Pinyi Yao & Mohamad Fazli Sabri & Syuhaily Osman & Norzalina Zainudin & Yezheng Li, 2023. "Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models," Sustainability, MDPI, vol. 15(2), pages 1-23, January.
    13. Kübra İpek Özek & Süleyman Ersöz & Adnan Aktepe & Sıla Teslim, 2022. "Examining the Effect of Revenue Management on Customer Perceptions and Calculating the Service Performance Index: Food Order Application Example," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
    14. Panke Zhang & Mengtian Wang & Guoqu Deng, 2023. "Evolutionary Game Analysis of Resilient Community Construction Driven by Government Regulation and Market," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    15. George Horne & Adrian Furnham, 2023. "Social Distancing and Shopping Behaviour: The Role of Anxiety, Attention, and Awareness on Safety Preferences while Queuing during the COVID-19 Pandemic," IJERPH, MDPI, vol. 20(5), pages 1-18, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:13010-:d:1228038. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.