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Examining the Relationship between Pro-Environmental Attitudes, Self-Determination, and Sustained Intention in Eco-Friendly Sports Participation: A Study on Plogging Participants

Author

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  • Jongho Kim

    (Department of Physical Education, Seoul National University, Seoul 08826, Republic of Korea)

  • Sujin Kim

    (Department of Sport Culture, Dongguk University, Seoul 04620, Republic of Korea)

  • Jinwook Chung

    (Department of Sport Culture, Dongguk University, Seoul 04620, Republic of Korea)

Abstract

In response to rising environmental concerns and the increase in eco-friendly sports activities, this study investigated the determinants of sustained intention to participate in plogging, a combination of jogging and litter collection. A total of 288 randomly assigned plogging participants were surveyed to discern the effects of autonomy, competence, and relatedness experiences on sustained plogging intentions as suggested by self-determination theory. The study also examined the moderating role of eco-friendly attitudes. The analysis, executed using multi-group structural equation modeling, revealed that while autonomy and competence did not significantly influence extrinsic motivation, relatedness emerged as the most influential factor. This suggests that plogging primarily serves as a prosocial behavior, enhancing relationships, rather than a means to increase physical competence. The values derived from plogging and the intention to continue varied based on the participants’ eco-friendly attitudes. The authors conclude that voluntary participation and socialization are the core values of plogging and understanding these can promote healthier and more sustainable behaviors.

Suggested Citation

  • Jongho Kim & Sujin Kim & Jinwook Chung, 2023. "Examining the Relationship between Pro-Environmental Attitudes, Self-Determination, and Sustained Intention in Eco-Friendly Sports Participation: A Study on Plogging Participants," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:15:p:11806-:d:1207922
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    References listed on IDEAS

    as
    1. Wanyoung Lee & Yoonso Choi, 2023. "Examining Plogging in South Korea as a New Social Movement: From the Perspective of Claus Offe’s New Social Movement Theory," IJERPH, MDPI, vol. 20(5), pages 1-15, March.
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    5. Massimo Valeri, 2019. "Corporate Social Responsibility in Sports Organizations," CSR, Sustainability, Ethics & Governance, in: Corporate Social Responsibility and Reporting in Sports Organizations, chapter 0, pages 149-208, Springer.
    6. Massimo Valeri, 2019. "CSR Reporting of Sports Organizations," CSR, Sustainability, Ethics & Governance, in: Corporate Social Responsibility and Reporting in Sports Organizations, chapter 0, pages 209-246, Springer.
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