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Examining Plogging in South Korea as a New Social Movement: From the Perspective of Claus Offe’s New Social Movement Theory

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  • Wanyoung Lee

    (Department of Sports Industry, Hanyang University, Seoul 04763, Republic of Korea)

  • Yoonso Choi

    (Department of Sports and Health Science, Konkuk University, Chungju 27478, Republic of Korea)

Abstract

This study examines plogging as an environmental movement, using Claus Offe’s new social movement theory to critically analyze why its value as an environmental movement has not been recognized in Korean society. Four rounds of in-depth interviews and narrative analysis were conducted between 2 October and 28 December 2022, which involved eight individuals who participated in and organized the plogging movement. The results revealed three reasons for plogging’s failure to be appreciated by Korean society as an environmental movement: (1) the plogging movement overlaps with existing social movements; (2) the generational gap related to plogging movement participants stemming from the “new middle class”; and (3) conglomerates using the plogging movement as a marketing tool. The plogging movement has value as a new proactive, social movement for environmental protection that centers on people’s participation. However, long-standing ideological and structural issues embedded in Korean society hinder the recognition of plogging’s value.

Suggested Citation

  • Wanyoung Lee & Yoonso Choi, 2023. "Examining Plogging in South Korea as a New Social Movement: From the Perspective of Claus Offe’s New Social Movement Theory," IJERPH, MDPI, vol. 20(5), pages 1-15, March.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:5:p:4469-:d:1085852
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    References listed on IDEAS

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    1. Seunghun Joh & Yun-Mi Nam & ShangGyoo Shim & Joohon Sung & Youngchul Shin, 2003. "Empirical study of environmental ancillary benefits due to greenhouse gas mitigation in Korea," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 6(3), pages 311-327.
    2. Andrew Jamison, 2010. "Climate change knowledge and social movement theory," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 1(6), pages 811-823, November.
    3. Annie Young Song & Justin V. Hastings, 2020. "Engaging North Korea: environmental cooperation in peacebuilding," Third World Quarterly, Taylor & Francis Journals, vol. 41(11), pages 1809-1827, July.
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    Cited by:

    1. Jongho Kim & Sujin Kim & Jinwook Chung, 2023. "Examining the Relationship between Pro-Environmental Attitudes, Self-Determination, and Sustained Intention in Eco-Friendly Sports Participation: A Study on Plogging Participants," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    2. Carlos Martínez-Mirambell & Salvador Boned-Gómez & Mayra Urrea-Solano & Salvador Baena-Morales, 2023. "Step by Step towards a Greener Future: The Role of Plogging in Educating Tomorrow’s Citizens," Sustainability, MDPI, vol. 15(18), pages 1-15, September.

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