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The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions

Author

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  • Huynh Anh Thu Tran

    (Department of International Business and Trade, Kyung Hee University, Seoul 02447, Korea)

  • Yun Seop Hwang

    (Department of International Business and Trade, College of Politics and Economics Kyung Hee University, Seoul 02447, Korea)

  • Cheon Yu

    (The International Trade Research Center at Kyung Hee University, Seoul 02447, Korea)

  • Seung Jick Yoo

    (Department of Convergence of Climate and Environmental Studies, Sookmyung Women’s University, Seoul 04310, Korea)

Abstract

The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships between destination social responsibility, tourists’ emotions and their satisfaction, through the lens of corporate social responsibility. A model is empirically tested with a sample of 359 random foreign tourists visiting Hoi An, Vietnam. The results indicate that all destination social responsibility dimensions, including economic, environmental, legal–ethical, and philanthropic responsibilities significantly enhance tourists’ emotions, while only legal–ethical and philanthropic responsibilities directly affect tourists’ satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists’ overall satisfaction.

Suggested Citation

  • Huynh Anh Thu Tran & Yun Seop Hwang & Cheon Yu & Seung Jick Yoo, 2018. "The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions," Sustainability, MDPI, vol. 10(9), pages 1-15, August.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3044-:d:166049
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    References listed on IDEAS

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    Cited by:

    1. Hongsheng Zhang & Zhenfeng Cheng & Xin Chen, 2022. "How Destination Social Responsibility Affects Tourist Citizenship Behavior at Cultural Heritage Sites? Mediating Roles of Destination Reputation and Destination Identification," Sustainability, MDPI, vol. 14(11), pages 1-17, June.
    2. Harman Preet Singh & Mohammad Alshallaqi & Mohammed Altamimi, 2023. "Predicting Critical Factors Impacting Hotel Online Ratings: A Comparison of Religious and Commercial Destinations in Saudi Arabia," Sustainability, MDPI, vol. 15(15), pages 1-25, August.
    3. Meijing Zhou & Fuyuan Wang & Kaiyong Wang, 2019. "Destination Service Encounter Modeling and Relationships with Tourist Satisfaction," Sustainability, MDPI, vol. 11(4), pages 1-20, February.
    4. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    5. Jan-Wei Lin & Hsiao-Chang Tsao, 2023. "Exploring First-Time and Repeat Volunteer Scuba Divers’ Environmentally Responsible Behaviors Based on the C-A-B Model," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    6. Sarah Eichelberger & Manuela Heigl & Mike Peters & Birgit Pikkemaat, 2021. "Exploring the Role of Tourists: Responsible Behavior Triggered by the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(11), pages 1-14, May.
    7. Lujun Su & Yinghua Huang, 2018. "How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    8. Elsie Nasr & Okechukwu Lawrence Emeagwali & Hasan Yousef Aljuhmani & Souha Al-Geitany, 2022. "Destination Social Responsibility and Residents’ Environmentally Responsible Behavior: Assessing the Mediating Role of Community Attachment and Involvement," Sustainability, MDPI, vol. 14(21), pages 1-26, October.
    9. Hughes, Emma & Scheyvens, Regina, 2021. "Tourism partnerships: Harnessing tourist compassion to ‘do good’ through community development in Fiji," World Development, Elsevier, vol. 145(C).

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