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Clues in the Data: The Role of Education in Adopting Technology That Enhances Sustainable Lifestyle Choices

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  • Sara Komenda

    (School of Forest, Fisheries, and Geomatics Sciences, University of Florida, Gainesville, FL 32611, USA)

  • Martha C. Monroe

    (School of Forest, Fisheries, and Geomatics Sciences, University of Florida, Gainesville, FL 32611, USA)

Abstract

Smart technology has the potential to help people practice more sustainable behaviors, but many barriers still exist. Understanding the motivations of people who use these devices can help educators develop more effective programs to ensure people reach appropriate conservation and sustainability goals. As a case in point, we analyzed surveys from owners of smart irrigation controllers to understand their motives for using the device on residential landscaping. Factor analysis resulted in six categories of survey questions: interest in landscaping maintenance, interest in technology, interest in conservation, interest in saving money, interest in the aesthetic benefits of landscaping, and concerns about technology. Cluster analysis divided the respondents into four distinct groups based on their factor scores. Characteristics and motivations differed for each cluster and ranged from those who enjoy landscaping activities and use the device to grow healthier plants, to those who dislike landscaping chores and see the device as a tool to make these tasks easier. All clusters had an interest in conservation, but it was not the highest motivating factor for any group. We discuss ways in which educators can utilize the cluster profiles to better communicate and support each group in achieving water conservation. This process could be used for other types of technology that make it easier to achieve a more sustainable lifestyle.

Suggested Citation

  • Sara Komenda & Martha C. Monroe, 2023. "Clues in the Data: The Role of Education in Adopting Technology That Enhances Sustainable Lifestyle Choices," Sustainability, MDPI, vol. 15(11), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:11:p:8443-:d:1153355
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    References listed on IDEAS

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    1. Davis, S.L. & Dukes, M.D., 2010. "Irrigation scheduling performance by evapotranspiration-based controllers," Agricultural Water Management, Elsevier, vol. 98(1), pages 19-28, December.
    2. McCready, M.S. & Dukes, M.D., 2011. "Landscape irrigation scheduling efficiency and adequacy by various control technologies," Agricultural Water Management, Elsevier, vol. 98(4), pages 697-704, February.
    3. Khachatryan, Hayk & Suh, Dong Hee & Xu, Wan & Useche, Pilar & Dukes, Michael D., 2019. "Towards sustainable water management: Preferences and willingness to pay for smart landscape irrigation technologies," Land Use Policy, Elsevier, vol. 85(C), pages 33-41.
    4. McCready, M.S. & Dukes, M.D. & Miller, G.L., 2009. "Water conservation potential of smart irrigation controllers on St. Augustinegrass," Agricultural Water Management, Elsevier, vol. 96(11), pages 1623-1632, November.
    5. Shin, Jungwoo & Park, Yuri & Lee, Daeho, 2018. "Who will be smart home users? An analysis of adoption and diffusion of smart homes," Technological Forecasting and Social Change, Elsevier, vol. 134(C), pages 246-253.
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    Cited by:

    1. Shiyao Ding & Cees J. P. M. de Bont & Stuart Cockbill & Qiaozhuang Zhou, 2023. "A Review of Service Design Pedagogy to Identify Potential Added Value to Product Innovation in Higher Education," Sustainability, MDPI, vol. 15(21), pages 1-19, November.

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