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The Mediating Role of Firm Strategy in the Relationship between Green Entrepreneurship, Green Innovation, and Competitive Advantage: The Case of Medium and Large-Sized Firms in Greece

Author

Listed:
  • Michalis Skordoulis

    (Department of Tourism Management, University of West Attica, GR12243 Egaleo, Greece)

  • Grigorios Kyriakopoulos

    (School of Electrical and Computer Engineering, National Technical University of Athens, GR15780 Zografou, Greece)

  • Stamatiοs Ntanos

    (Department of Business Administration, University of West Attica, GR12243 Egaleo, Greece)

  • Spyros Galatsidas

    (Department of Forestry and Management of the Environment and Natural Resources, Democritus University of Thrace, GR68200 Orestiada, Greece)

  • Garyfallos Arabatzis

    (Department of Forestry and Management of the Environment and Natural Resources, Democritus University of Thrace, GR68200 Orestiada, Greece)

  • Miltiadis Chalikias

    (Department of Accounting and Finance, University of West Attica, GR12243 Egaleo, Greece)

  • Petros Kalantonis

    (Department of Tourism Management, University of West Attica, GR12243 Egaleo, Greece)

Abstract

The present research examines both the relationship between green innovation and green entrepreneurship and the mediating role of firm strategies in the relationship between green entrepreneurship, green innovation, and competitive advantage. A total of 225 managers responsible for the environmental strategy of medium and large-sized firms operating in Greece were used as a sample for the study. To measure the research variables, a structured questionnaire was used. The collected data were analyzed using descriptive and inductive statistics, including principal components analysis, correlation analysis, a multivariate generalized linear model, and a structural equations model. The empirical results indicate a positive influence of green entrepreneurship in green product innovation and green process innovation. Furthermore, the mediating role of firm strategies in the relationship between green entrepreneurship, green innovation, and competitive advantage is confirmed.

Suggested Citation

  • Michalis Skordoulis & Grigorios Kyriakopoulos & Stamatiοs Ntanos & Spyros Galatsidas & Garyfallos Arabatzis & Miltiadis Chalikias & Petros Kalantonis, 2022. "The Mediating Role of Firm Strategy in the Relationship between Green Entrepreneurship, Green Innovation, and Competitive Advantage: The Case of Medium and Large-Sized Firms in Greece," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:6:p:3286-:d:768882
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    3. Qi Hu & Fang Wu & Yingna Qu & Ke Guo & Xinyi Du, 2022. "Green Innovation’s Promoting Impact on the Fusion of Industry and Talent: The Case of Pharmaceutical Industry in the Yangtze River Economic Belt of China," Sustainability, MDPI, vol. 14(12), pages 1-20, June.
    4. Hasan Yildizhan & Cihan Yıldırım & Shiva Gorjian & Arman Ameen, 2023. "How May New Energy Investments Change the Sustainability of the Turkish Industrial Sector?," Sustainability, MDPI, vol. 15(2), pages 1-15, January.
    5. Andreas Errikos Delegkos & Michalis Skordoulis & Petros Kalantonis & Aggelia Xanthopoulou, 2022. "Integrated Reporting and Value Relevance in the Energy Sector: The Case of European Listed Firms," Energies, MDPI, vol. 15(22), pages 1-13, November.
    6. Chen, Ji & Wu, Liudan & Hao, Lili & Yu, Xiao & Streimikiene, Dalia, 2024. "Does the import of green products encourage green technology innovation? Empirical evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    7. Cai Li & Majid Murad & Sheikh Farhan Ashraf, 2023. "The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support," Sustainability, MDPI, vol. 15(13), pages 1-17, June.
    8. Ali Junaid Khan & Waseem Ul Hameed & Jawad Iqbal & Ashfaq Ahmad Shah & Muhammad Atiq Ur Rehman Tariq & Saira Ahmed, 2022. "Adoption of Sustainability Innovations and Environmental Opinion Leadership: A Way to Foster Environmental Sustainability through Diffusion of Innovation Theory," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
    9. Chen, Su & Shen, Wenbin & Qiu, Zhiqiang & Liu, Rongzhi & Mardani, Abbas, 2023. "Who are the green entrepreneurs in China? The relationship between entrepreneurs’ characteristics, green entrepreneurship orientation, and corporate financial performance," Journal of Business Research, Elsevier, vol. 165(C).
    10. Jie Qin & Kaili Yang & Xuhui Ding, 2023. "Can the Reform of the Transfer Tax System Affect Corporate Green Innovation—Evidence from China’s “BT to VAT” Reform," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
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