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Technology Characteristics, Stakeholder Pressure, Social Influence, and Green Innovation: Empirical Evidence from Chinese Express Companies

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  • Hao Zhang

    (Jiangsu Key Laboratory of Urban ITS, Jiangsu Province Collaborative Innovation Center of Modern Urban Traffic Technologies, School of Transportation, Southeast University, Nanjing 211189, China
    School of Traffic Engineering, Huaiyin Institute of Technology, Huaian 223003, China)

  • Jie He

    (Jiangsu Key Laboratory of Urban ITS, Jiangsu Province Collaborative Innovation Center of Modern Urban Traffic Technologies, School of Transportation, Southeast University, Nanjing 211189, China)

  • Xiaomeng Shi

    (Jiangsu Key Laboratory of Urban ITS, Jiangsu Province Collaborative Innovation Center of Modern Urban Traffic Technologies, School of Transportation, Southeast University, Nanjing 211189, China)

  • Qiong Hong

    (Business School, Huaian Vocational College of Information Technology, Huaian 223003, China)

  • Jie Bao

    (Civil Aviation College, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China)

  • Shuqi Xue

    (School of Modern Posts, Xi’an University of Posts and Telecommunications, Xi’an 710061, China)

Abstract

Over the past decade, the rapid development of e-commerce and express industries in China has resulted in huge environmental costs. Compared with manufacturing industries, the values of green innovation are less recognized in logistics industries. To promote the green practices in logistic enterprises, it is imperative to have a thorough understanding of the determinants of green innovation adoption. To this end, this paper performs an empirical investigation into the intentions to adopt green innovation from 196 Chinese express companies. The determinant variables were constructed from the perspective of technology characteristics (perceived green usefulness and perceived integration ease of use), stakeholder pressure (government, customer, and platform pressures), and social influence. Then, a 20-item scale was designed based on the literature review and expert opinions. The results revealed the significant positive effects of technology characteristics and social influence on the intentions to adopt green innovation. Meanwhile, only the platform pressure was significant with the adopting intentions among the variables from stakeholder pressure. Moreover, variables from technology characteristics were found to have meditation effects between social influence and adopting intentions. Based on the findings, theoretical and practical implications are proposed to promote the green and sustainable development of express companies in China.

Suggested Citation

  • Hao Zhang & Jie He & Xiaomeng Shi & Qiong Hong & Jie Bao & Shuqi Xue, 2020. "Technology Characteristics, Stakeholder Pressure, Social Influence, and Green Innovation: Empirical Evidence from Chinese Express Companies," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:2891-:d:341708
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