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The Relationship between Perceived Risks and Campsite Selection in the COVID-19 Era

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  • Xing Xu

    (Department of Industrial Design, Guangdong University of Technology, Guangzhou 510090, China)

  • Aonan Wei

    (Department of Industrial Design, Guangdong University of Technology, Guangzhou 510090, China)

  • Yuchan Liu

    (Department of Industrial Design, Guangdong University of Technology, Guangzhou 510090, China)

  • Tiansheng Xia

    (Department of Industrial Design, Guangdong University of Technology, Guangzhou 510090, China)

Abstract

Although camping as a form of leisure tourism has grown increasingly popular since the onset of the COVID-19 pandemic, research on factors influencing campsite selection is still limited. This study aims to explore the relationship between perceived risk and campsite selection. We constructed a moderated mediation model and tested whether destination image acted as a mediator in this association, and whether tourists’ camping knowledge level moderated the indirect effect of destination image. Three hundred and twenty-five Chinese participants filled out questionnaires regarding perceived risk, campsite selection, destination image, and level of camping knowledge. The results revealed that perceived risk had a significant direct impact on destination image and campsite selection, and destination image mediated the relationship between perceived risk and campsites. Camping knowledge level moderated the indirect effect. Specifically, the influence of destination image on campsite choice was more significant for participants with a higher level of camping knowledge. These results explain the relationship between campers’ risk perception and campsite selection. This study has practical implications for individuals’ camping choices and the marketing strategies of related companies.

Suggested Citation

  • Xing Xu & Aonan Wei & Yuchan Liu & Tiansheng Xia, 2022. "The Relationship between Perceived Risks and Campsite Selection in the COVID-19 Era," Sustainability, MDPI, vol. 14(22), pages 1-12, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:22:p:15090-:d:972796
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    References listed on IDEAS

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    1. Ritchie, Brent W. & Jiang, Yawei, 2019. "A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management," Annals of Tourism Research, Elsevier, vol. 79(C).
    2. Anand, Punam & Holbrook, Morris B & Stephens, Debra, 1988. "The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 386-391, December.
    3. Eui-Yul Choi & Mi-Hwa Jang, 2022. "The Moderating Role of COVID-19 Perceived Risk between Health Concern and Psychological Well-Being of Active Senior Campers Using PROCESS Macro Model," IJERPH, MDPI, vol. 19(18), pages 1-14, September.
    4. Wang, Jie & Liu-Lastres, Bingjie & Ritchie, Brent W. & Mills, Deborah J., 2019. "Travellers' self-protections against health risks: An application of the full Protection Motivation Theory," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
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