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Influence of COVID-19 Crisis on Motivation and Hiking Intention of Gen Z in China: Perceived Risk and Coping Appraisal as Moderators

Author

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  • Yunfan Wu

    (Graduate School of Sport Sciences, Waseda University, 3-4-1 Higashifushimi Nishi-Tokyo, Tokyo 2020021, Japan)

  • Keita Kinoshita

    (Faculty of Sport Sciences, Waseda University, 3-4-1 Higashifushimi Nishi-Tokyo, Tokyo 2020021, Japan)

  • Yi Zhang

    (Graduate School of Sport Sciences, Waseda University, 3-4-1 Higashifushimi Nishi-Tokyo, Tokyo 2020021, Japan)

  • Rena Kagami

    (Graduate School of Sport Sciences, Waseda University, 3-4-1 Higashifushimi Nishi-Tokyo, Tokyo 2020021, Japan)

  • Shintaro Sato

    (Faculty of Sport Sciences, Waseda University, 3-4-1 Higashifushimi Nishi-Tokyo, Tokyo 2020021, Japan)

Abstract

People’s lives have drastically changed since the outbreak of COVID-19. One concern during the pandemic has been the level of inactivity among people. Compared to various generations (e.g., baby boomers, generation alpha), Generation Z (Gen Z) traditionally spends much less time in outdoor spaces. Due to the pandemic, their inactiveness is assumed to be even more severe. Hiking, an outdoor activity, has become a possible remedy for young people to exercise in a safer sport environment compared to traditional facility-based activities. Although various studies have supported the link between motivations and hiking intention, the relationship may be altered based on psychological influences unique to the pandemic situations—perceived risk and coping appraisals. The current study was conducted to investigate the relationship between Gen Z’s motivations and hiking intention and moderating roles of perceived risk and coping appraisals in a pandemic environment. Data were collected from Gen Z between 18 and 24 in China ( N = 407). The validity and reliability of all the constructs were assessed by confirmatory factor analysis (CFA), average variance extracted (AVE), and composite reliability. For testing hypotheses, PROCESS Macro 4.0 was used. The findings proposed that the appraisals of the pandemic situation (i.e., perceived risk and coping ability) moderated the relationship between two of the motivations—intellectual and destination motivations—and hiking intention. As a result, organizers of outdoor sports programs can implement viable strategies and take valid measurements to minimize the fear and worries among people in the time of the crisis.

Suggested Citation

  • Yunfan Wu & Keita Kinoshita & Yi Zhang & Rena Kagami & Shintaro Sato, 2022. "Influence of COVID-19 Crisis on Motivation and Hiking Intention of Gen Z in China: Perceived Risk and Coping Appraisal as Moderators," IJERPH, MDPI, vol. 19(8), pages 1-21, April.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:8:p:4612-:d:791555
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    References listed on IDEAS

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    1. Beyza GÜLTEKİN & Kadir YAĞIZ & Leyla ŞENTÜRK-ÖZER, 2024. "Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic," Sosyoekonomi Journal, Sosyoekonomi Society, issue 32(60).
    2. Chen Zhao & Huawen Shen, 2024. "The Moderating Effect of Ski Influencer on Ski Tourism Intention," SAGE Open, , vol. 14(2), pages 21582440241, April.
    3. Karacaoğlu Sıla, 2024. "Searching for Life Satisfaction in Nature through Tourism: An Exploratory Research on Hikers," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 14(1), pages 140-152.

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