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Factors Affecting the Income of Agritourism Operations: Evidence from an Eastern Chinese County

Author

Listed:
  • Xiaowen Jin

    (College of Art & Design, Nanjing Forestry University, Nanjing 210037, China)

  • Liang Wang

    (Department of Epidemiology and Biostatistics, Michigan State University, East Lansing, MI 48823, USA)

  • Zhengzheng Zhang

    (College of Art & Design, Nanjing Forestry University, Nanjing 210037, China)

  • Jingzhuang Yan

    (Bureau of Agriculture and Rural Affairs of Luhe District, Nanjing 211500, China)

Abstract

Recently, agritourism has developed rapidly, and contributed considerably to economic and cultural revitalization in rural regions across the world. However, it cannot achieve long-term sustainable development if the operators are unable to enjoy necessary economic benefits. Therefore, the primary objective of this study is to identify the factors that affect the net income of agritourism entrepreneurs. Most previous studies have focused on regional or national incomes flowing from agritourism. This study surveyed all (1050) potential agritourism operators in the Luhe District, an eastern Chinese county. Seventy-two of them were identified as agritourism operators. A regression analysis with a best subset variable selection method of the surveyed data shows that the average agritourism income of three years is significantly affected by seven variables of twenty investigated. Some of those factors were also reported on by previous studies while others were new indicators. The findings highlight the importance of locality for local tourism governments when making regulations to promote agritourism. Finally, we provide some policy implications to promote agritourism in small areas (e.g., counties) in an early stage of development, especially in emerging developing economies such as rural China and many other Asian countries.

Suggested Citation

  • Xiaowen Jin & Liang Wang & Zhengzheng Zhang & Jingzhuang Yan, 2022. "Factors Affecting the Income of Agritourism Operations: Evidence from an Eastern Chinese County," Sustainability, MDPI, vol. 14(14), pages 1-18, July.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8918-:d:867635
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    References listed on IDEAS

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    1. Xiaowen Jin & Hao Wu & Jing Zhang & Guangming He, 2021. "Agritourism Development in the USA: The Strategy of the State of Michigan," Sustainability, MDPI, vol. 13(20), pages 1-14, October.
    2. Deborah Che & Ann Veeck & Gregory Veeck, 2005. "Sustaining production and strengthening the agritourism product: Linkages among Michigan agritourism destinations," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 22(2), pages 225-234, June.
    3. Clifford M. Hurvich & Chih‐Ling Tsai, 1993. "A Corrected Akaike Information Criterion For Vector Autoregressive Model Selection," Journal of Time Series Analysis, Wiley Blackwell, vol. 14(3), pages 271-279, May.
    4. Bernard Lane & Elisabeth Kastenholz & Maria João Carneiro, 2022. "Rural Tourism and Sustainability: A Special Issue, Review and Update for the Opening Years of the Twenty-First Century," Sustainability, MDPI, vol. 14(10), pages 1-15, May.
    5. Salvatore Ammirato & Alberto Michele Felicetti & Cinzia Raso & Bruno Antonio Pansera & Antonio Violi, 2020. "Agritourism and Sustainability: What We Can Learn from a Systematic Literature Review," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
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    Cited by:

    1. Muyan Tang & Hongzhang Xu, 2023. "Cultural Integration and Rural Tourism Development: A Scoping Literature Review," Tourism and Hospitality, MDPI, vol. 4(1), pages 1-16, February.
    2. Zabih-Allah Torabi & Amir Reza Khavarian-Garmsir & Colin Michael Hall & Neda Beiraghi Khatibi, 2023. "Unintended Maladaptation: How Agritourism Development Policies in Iran Have Increased Vulnerability to Climate Change," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
    3. Huanchen Tang & Ruiqi Wang & Xiaowen Jin & Zhengzheng Zhang, 2022. "The Effects of Motivation, Destination Image and Satisfaction on Rural Tourism Tourists’ Willingness to Revisit," Sustainability, MDPI, vol. 14(19), pages 1-17, September.

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