IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i10p6302-d821088.html
   My bibliography  Save this article

Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic

Author

Listed:
  • Elizabeth Emperatriz García-Salirrosas

    (Faculty of Management Science, Universidad Autónoma del Perú, Lima 15842, Peru)

  • Ángel Acevedo-Duque

    (Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile)

  • Viviana Marin Chaves

    (Programa de Administración de Empresas, Universidad de San Buenaventura, Bogotá 110141, Colombia)

  • Paula Andrea Mejía Henao

    (Programa de Administración de Empresas, Universidad de San Buenaventura, Bogotá 110141, Colombia)

  • Juan Carlos Olaya Molano

    (Programa de Administración de Empresas, Universidad de San Buenaventura, Bogotá 110141, Colombia)

Abstract

The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention as the dependent variable and trust, perceived value, and satisfaction as the determining variables of the former. For this purpose, by means of convenience sampling, an online questionnaire was shared with citizens in Mexico, Peru, and Colombia. A total of 330 questionnaires were collected from people who knew or had bought clothes in an online shop of the small company. Structural equation modeling (SEM) was used to validate the model and test the hypotheses. The results indicate that trust and satisfaction directly and positively influence value perception and online purchase intention and that value perception directly and positively influences online purchase intention of the small business consumer in Mexico, Peru, and Colombia. These results may be useful for the small fashion business sector in developing countries since it is observed that the online sales channel is not yet developed, which makes it necessary to develop strategies to reach customers in a more effective way. On the other hand, given the importance of this sector for the economy of developing countries, this study can be useful to governments who can establish public policies to provide training and technical assistance to benefit the development and competitiveness of this sector.

Suggested Citation

  • Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque & Viviana Marin Chaves & Paula Andrea Mejía Henao & Juan Carlos Olaya Molano, 2022. "Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:10:p:6302-:d:821088
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/10/6302/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/10/6302/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Romel Ramón González-Díaz & Ángel Acevedo-Duque & Guido Salazar-Sepúlveda & Dante Castillo, 2021. "Contributions of Subjective Well-Being and Good Living to the Contemporary Development of the Notion of Sustainable Human Development," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    2. Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque, 2022. "PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing," Sustainability, MDPI, vol. 14(5), pages 1-16, February.
    3. Lihong Chen & Kexin Qie & Hafeezullah Memon & Hanur Meku Yesuf, 2021. "The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    4. Sinda Agrebi, 2021. "A Holistic Model Proposal to Better Understand Mobile Purchases," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 17(3), pages 84-97, July.
    5. Massoud Moslehpour & Van Kien Pham & Wing-Keung Wong & İsmail Bilgiçli, 2018. "e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use," Sustainability, MDPI, vol. 10(1), pages 1-17, January.
    6. Escobar-Rodríguez, T. & Carvajal-Trujillo, E., 2014. "Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model," Tourism Management, Elsevier, vol. 43(C), pages 70-88.
    7. Shad Mahfuz & Hong-Seok Mun & Muhammad Ammar Dilawar & Chul-Ju Yang, 2022. "Applications of Smart Technology as a Sustainable Strategy in Modern Swine Farming," Sustainability, MDPI, vol. 14(5), pages 1-15, February.
    8. Jiwang Yin & Xiaodong Qiu, 2021. "AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    9. Romel Ramón González-Díaz & Ángel Eduardo Acevedo-Duque & Santos Lucio Guanilo-Gómez & Elena Cachicatari Vargas, 2021. "Business counterintelligence as a protection strategy for SMEs," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 340-352, March.
    10. Carmen Jiménez-Bucarey & Ángel Acevedo-Duque & Sheyla Müller-Pérez & Luis Aguilar-Gallardo & Miguel Mora-Moscoso & Elena Cachicatari Vargas, 2021. "Student’s Satisfaction of the Quality of Online Learning in Higher Education: An Empirical Study," Sustainability, MDPI, vol. 13(21), pages 1-14, October.
    11. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    12. Luyan Su & Ying Li & Wenli Li, 2019. "Understanding Consumers’ Purchase Intention for Online Paid Knowledge: A Customer Value Perspective," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
    13. Farman Ullah & Yigang Wu & Khalid Mehmood & Fauzia Jabeen & Yaser Iftikhar & Ángel Acevedo-Duque & Ho Kwong Kwan, 2021. "Impact of Spectators’ Perceptions of Corporate Social Responsibility on Regional Attachment in Sports: Three-Wave Indirect Effects of Spectators’ Pride and Team Identification," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    14. Prince Clement Addo & Fang Jiaming & Nora Bakabbey Kulbo & Li Liangqiang, 2020. "COVID-19: fear appeal favoring purchase behavior towards personal protective equipment," The Service Industries Journal, Taylor & Francis Journals, vol. 40(7-8), pages 471-490, June.
    15. Suhail Ahmad Bhat & Mushtaq Ahmad Darzi, 2020. "Online Service Quality Determinants and E-trust in Internet Shopping: A Psychometric Approach," Vikalpa: The Journal for Decision Makers, , vol. 45(4), pages 207-222, December.
    16. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    17. Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    18. Ángel Acevedo-Duque & Romel Gonzalez-Diaz & Alejandro Vega-Muñoz & Mirtha Mercedes Fernández Mantilla & Luiz Vicente Ovalles-Toledo & Elena Cachicatari-Vargas, 2021. "The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    19. Ding, Amy Wenxuan & Li, Shibo, 2021. "National response strategies and marketing innovations during the COVID-19 pandemic," Business Horizons, Elsevier, vol. 64(2), pages 295-306.
    20. Yoo, Weon-Sang & Lee, Yunjung & Park, JungKun, 2010. "The role of interactivity in e-tailing: Creating value and increasing satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 89-96.
    21. Nerea Alejandra Ramírez-Castillo & Jéssica Müller-Pérez & Ángel Acevedo-Duque & Sheyla Müller-Pérez & Romel Ramón González-Díaz & Jorge Suarez Campos & Luiz Vicente Ovalles-Toledo, 2021. "Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    22. K. E. K. Vimal & Jayakrishna Kandasamy & Angel Acevedo Duque, 2021. "Integrating sustainability and remanufacturing strategies by remanufacturing quality function deployment (RQFD)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 14090-14122, September.
    23. José-Joaquín del-Pozo-Antúnez & Horacio Molina-Sánchez & Francisco Fernández-Navarro & Antonio Ariza-Montes, 2021. "Accountancy as a Meaningful Work. Main Determinants from a Job Quality and Optimization Algorithm Approach," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    24. Acquila-Natale, Emiliano & Iglesias-Pradas, Santiago, 2021. "A matter of value? Predicting channel preference and multichannel behaviors in retail," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    25. Michal Patak & Lenka Branska & Zuzana Pecinova, 2021. "Consumer Intention to Purchase Green Consumer Chemicals," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Samuel Leroy Cabrera-Luján & David Josías Sánchez-Lima & Segundo Alberto Guevara-Flores & Dany Yudet Millones-Liza & Elizabeth Emperatriz García-Salirrosas & Miluska Villar-Guevara, 2023. "Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    2. Elizabeth Emperatriz García-Salirrosas & Dany Yudet Millones-Liza & Jorge Alberto Esponda-Pérez & Ángel Acevedo-Duque & Jessica Müller-Pérez & Lisette C. Sánchez Díaz, 2022. "Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer," Sustainability, MDPI, vol. 14(17), pages 1-16, August.
    3. Ledy Gómez-Bayona & Alejandro Valencia-Arias & Elizabeth Emperatriz García-Salirrosas & Cinthy Catheryne Espinoza-Requejo & Gustavo Moreno-López, 2023. "Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy," Sustainability, MDPI, vol. 15(11), pages 1-16, June.
    4. Mulatu Tilahun & Eshetie Berhan & Gezahegn Tesfaye, 2023. "Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-28, December.
    5. Jessica Müller-Pérez & Ángel Acevedo-Duque & Gonzalo R. Llanos-Herrera & Elizabeth Emperatriz García-Salirrosas & Luiz Vicente Ovalles-Toledo & Lidyeth Azucena Sandoval Barraza & Rina Álvarez-Becerra, 2022. "The Mexican Ecological Conscience: A Predictive Model," Sustainability, MDPI, vol. 14(12), pages 1-11, June.
    6. Magdalena Iordache Platis & Cosmin Olteanu & Anca Luiza Hotoi, 2022. "Evolution of the Online Sales of Sustainable Products in the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(22), pages 1-16, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nerea Alejandra Ramírez-Castillo & Jéssica Müller-Pérez & Ángel Acevedo-Duque & Sheyla Müller-Pérez & Romel Ramón González-Díaz & Jorge Suarez Campos & Luiz Vicente Ovalles-Toledo, 2021. "Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    2. Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque, 2022. "PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing," Sustainability, MDPI, vol. 14(5), pages 1-16, February.
    3. Ángel Acevedo-Duque & Romel Gonzalez-Diaz & Elena Cachicatari Vargas & Anherys Paz-Marcano & Sheyla Muller-Pérez & Guido Salazar-Sepúlveda & Giulia Caruso & Idiano D’Adamo, 2021. "Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America," Sustainability, MDPI, vol. 13(15), pages 1-17, July.
    4. Marcela Benites & Romel Ramón González-Díaz & Ángel Acevedo-Duque & Luis Armando Becerra-Pérez & Graciela Tristancho Cediel, 2021. "Latin American Microentrepreneurs: Trajectories and Meanings about Informal Work," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    5. Ángel Acevedo-Duque & Gonzalo R. Llanos-Herrera & Elizabeth Emperatriz García-Salirrosas & Selene Simón-Isidoro & Agustín Pablo Álvarez-Herranz & Rina Álvarez-Becerra & Lisette C. Sánchez Díaz, 2022. "Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    6. Jessica Müller-Pérez & Ángel Acevedo-Duque & Pilar Valenzuela Rettig & Elizabeth Emperatriz García-Salirrosas & Mirtha Mercedes Fernández-Mantilla & Sandra Sofía Izquierdo-Marín & Rina Álvarez-Becerra, 2023. "Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths," Sustainability, MDPI, vol. 15(8), pages 1-13, April.
    7. Ángel Acevedo-Duque & Tohtli Prado-Sabido & Elizabeth Emperatriz García-Salirrosas & Mirtha Mercedes Fernández Mantilla & Velia Graciela Vera Calmet & Nicolás Valle Palomino & Haydee Mercedes Aguilar , 2022. "Postgraduate Trends in the Training of Human Talent for Sustainable Development," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
    8. Romel Ramón González-Díaz & Ángel Acevedo-Duque & Guido Salazar-Sepúlveda & Dante Castillo, 2021. "Contributions of Subjective Well-Being and Good Living to the Contemporary Development of the Notion of Sustainable Human Development," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    9. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    10. Jessica Müller-Pérez & Viridiana Sarahí Garza-Muñiz & Ángel Acevedo-Duque & Elizabeth Emperatriz García-Salirrosas & Jorge Alberto Esponda-Pérez & Rina Álvarez-Becerra, 2022. "The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    11. Miao Huang & Mohamad Saifudin Mohamad Saleh & Izzal Asnira Zolkepli, 2023. "The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
    12. Romel Ramón González-Díaz & Santos Lucio Guanilo-Gómez & Ángel Eduardo Acevedo-Duque & Jorge Suárez Campos & Elena Cachicatari Vargas, 2021. "Intrinsic alignment with strategy as a source of business sustainability in SMEs," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 377-388, June.
    13. Ángel Acevedo-Duque & Romel Gonzalez-Diaz & Alejandro Vega-Muñoz & Mirtha Mercedes Fernández Mantilla & Luiz Vicente Ovalles-Toledo & Elena Cachicatari-Vargas, 2021. "The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    14. Ahmed Moustapha Mfokeu & Elie Virgile Chrysostome & Jean-Pierre Gueyie & Olivier Ebenezer Mun Ngapna, 2023. "Consumer Motivation behind the Use of Ecological Charcoal in Cameroon," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    15. Eduardo Sandoval-Obando & Nicolás Pareja Arellano & Ángel Acevedo-Duque & Hernán Riquelme-Brevis & Claudio Hernández-Mosqueira & Johan Rivas-Valenzuela, 2022. "Understanding the Relational Dynamics of Chilean Rural Teachers: Contributions from a Narrative-Generative Perspective," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    16. Cabrera-Sánchez, Juan-Pedro & Villarejo-Ramos, à ngel F., 2020. "Acceptance and use of big data techniques in services companies," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    17. Ali B. Mahmoud & Dieu Hack-Polay & Nicholas Grigoriou & Iris Mohr & Leonora Fuxman, 2021. "A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 526-544, September.
    18. José Alberto Martínez-González & Carmen D. Álvarez-Albelo, 2021. "Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites," Sustainability, MDPI, vol. 13(3), pages 1-17, January.
    19. Horacio Molina-Sánchez & Gabriele Giorgi & Dante Castillo Guajardo & Antonio Ariza-Montes, 2022. "Special Issue “Rethinking the Subjective Wellbeing for a New Workplace Scenario”," Sustainability, MDPI, vol. 14(8), pages 1-6, April.
    20. Kirk, Colleen P. & Chiagouris, Larry & Gopalakrishna, Pradeep, 2012. "Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 168-178.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:10:p:6302-:d:821088. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.