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A Holistic Model Proposal to Better Understand Mobile Purchases

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  • Sinda Agrebi

    (ICD Business School, 12 Rue Alexandre Parodi, Paris, France)

Abstract

This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.

Suggested Citation

  • Sinda Agrebi, 2021. "A Holistic Model Proposal to Better Understand Mobile Purchases," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 17(3), pages 84-97, July.
    • Handle: RePEc:igg:jthi00:v:17:y:2021:i:3:p:84-97
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTHI.2021070106
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    Cited by:

    1. Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque & Viviana Marin Chaves & Paula Andrea Mejía Henao & Juan Carlos Olaya Molano, 2022. "Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(10), pages 1-14, May.

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