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Consumer Intention to Purchase Green Consumer Chemicals

Author

Listed:
  • Michal Patak

    (Faculty of Chemical Technology, University of Pardubice, 532 10 Pardubice, Czech Republic)

  • Lenka Branska

    (Faculty of Chemical Technology, University of Pardubice, 532 10 Pardubice, Czech Republic)

  • Zuzana Pecinova

    (Faculty of Chemical Technology, University of Pardubice, 532 10 Pardubice, Czech Republic)

Abstract

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.

Suggested Citation

  • Michal Patak & Lenka Branska & Zuzana Pecinova, 2021. "Consumer Intention to Purchase Green Consumer Chemicals," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7992-:d:596122
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    References listed on IDEAS

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    2. Antonia Delistavrou & Irene Tilikidou, 2022. "Consumers’ Intentions to Buy Cosmetics and Detergents with Ingredients Made from Recycled CO 2," Sustainability, MDPI, vol. 14(23), pages 1-13, December.
    3. Sara Teixeira & Zaila Oliveira & Sandrina Teixeira & Sara Teixeira, 2023. "Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics," Sustainability, MDPI, vol. 15(20), pages 1-15, October.
    4. Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque & Viviana Marin Chaves & Paula Andrea Mejía Henao & Juan Carlos Olaya Molano, 2022. "Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    5. Camila Kolling & José Luis Duarte Ribeiro & Donato Morea & Gianpaolo Iazzolino, 2023. "Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1226-1243, May.
    6. Hea Young Lim & Ki Han Kwon, 2023. "Sustainable Assessment of the Environmental Activities of Major Cosmetics and Personal Care Companies," Sustainability, MDPI, vol. 15(18), pages 1-20, September.

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