How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
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DOI: 10.1080/02642069.2018.1480724
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Cited by:
- Deng, Fengyi & Tuo, Muyuan & Chen, Si & Zhang, Zichen, 2024. "Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
- Imamura, Kohei & Takano, Kohei Takenaka & Kumagai, Naoki H. & Yoshida, Yumi & Yamano, Hiroya & Fujii, Masahiko & Nakashizuka, Tohru & Managi, Shunsuke, 2020. "Valuation of coral reefs in Japan: Willingness to pay for conservation and the effect of information," Ecosystem Services, Elsevier, vol. 46(C).
- Myoung-Jin Chae, 2021. "Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media," Sustainability, MDPI, vol. 13(7), pages 1-22, March.
- Martin Thomas Falk & Eva Hagsten, 2021. "When international academic conferences go virtual," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(1), pages 707-724, January.
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