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The Role of Corporate Social Responsibility in the Wine Industry: The Case Study of Veneto and Friuli Venezia Giulia

Author

Listed:
  • Lisa Pizzol

    (GreenDecision srl, 30172 Venice, Italy)

  • Gloria Luzzani

    (Center for Corporate Responsibility and Sustainability (CCRS), University of Zürich, CH-8001 Zürich, Switzerland)

  • Paolo Criscione

    (DESAM Ingegneria e Ambiente srl, 30172 Venice, Italy)

  • Luca Barro

    (Department of Management, Ca’ Foscari University of Venice, 30123 Venice, Italy)

  • Carlo Bagnoli

    (Department of Management, Ca’ Foscari University of Venice, 30123 Venice, Italy)

  • Ettore Capri

    (European Observatory on Sustainable Agriculture (OPERA), Università Cattolica del Sacro Cuore, 29122 Piacenza, Italy)

Abstract

This study aimed to investigate the awareness of Corporate Social Responsibility (CSR) among wineries located in the Italian regions of Veneto and Friuli Venezia Giulia (FVG) (1), (2) the obstacles (3) and market drivers of its implementation (4), the practices and range of actions that are concretely implemented in the field of CSR (5), the implications that this management approach can have on company performance (6), and the communication tools used. The methodology adopted is based on a qualitative approach integrated with quantitative measures. In total, 28 wineries participated in the study. The results show that all of the wineries were aware of the importance of implementing CSR, although they mainly refer to environmental issues. Sponsorship in fair trade activities is considered the most relevant market driver, while Italian consumers are generally perceived as not particularly interested in sustainable wine production. The practices implemented are mainly focused on reducing environmental impact. Interesting insights have emerged from this study, such as an unusual disparity between theoretical knowledge and practical implementation of socially responsible activities, a tendency to adapt the entrepreneurial style towards CSR, as well as a fundamental willingness to implement good practices that go beyond the legal requirements currently in force.

Suggested Citation

  • Lisa Pizzol & Gloria Luzzani & Paolo Criscione & Luca Barro & Carlo Bagnoli & Ettore Capri, 2021. "The Role of Corporate Social Responsibility in the Wine Industry: The Case Study of Veneto and Friuli Venezia Giulia," Sustainability, MDPI, vol. 13(23), pages 1-15, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13230-:d:690987
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    2. Sara Bertorelli & Stella Gubelli & Valentina Bramanti & Ettore Capri & Lucrezia Lamastra, 2023. "How Does the Wine Sector Perform and Communicate Sustainability? The Italian Case," Sustainability, MDPI, vol. 15(17), pages 1-12, August.

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