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How a Tourism City Responds to COVID-19: A CEE Perspective (Kraków Case Study)

Author

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  • Joanna Kowalczyk-Anioł

    (Institute of Urban Geography, Tourism Studies and Geoinformation, Faculty of Geographical Sciences, University of Lodz, 90-136 Łódź, Poland
    CiTUR Center for Tourism Research, Development and Innovation, Polytechnic of Leiria, 2411-901 Leiria, Portugal)

  • Marek Grochowicz

    (Institute of Urban and Regional Development, 03-728 Warszawa, Poland
    Institute of Geography and Spatial Management, Faculty of Geography and Geology, Jagiellonian University, 31-007 Kraków, Poland)

  • Robert Pawlusiński

    (Institute of Geography and Spatial Management, Faculty of Geography and Geology, Jagiellonian University, 31-007 Kraków, Poland)

Abstract

Academic papers on the COVID-19 pandemic and tourism adopt the perspective of strengthening tourism resilience or recognize the ongoing crisis as an opportunity for reflection and the need to redefine tourism development strategies. This article examines these issues using the example of Kraków, a tourism city that, on the eve of the pandemic outbreak, was experiencing symptoms of overtourism. Using a case study approach, the authors illustrate the strategies applied at the city level, as well as the range of measures and actions used to support the tourism industry during the full pandemic year. The Kraków case shows that the pandemic time can be used to reorganize relations between local tourism stakeholders and to create a new formula for a tourism city in the so-called ‘new normal’. In addition, the exploratory case study allows for the formulation of research problems for further work on tourism cities responses to COVID-19. This can focus on a revision of the tourist offer and profile; the role of culture and the accompanying technology-facilitated innovations; the continuation of ‘being-a-tourist-in-your-own-city’, as promoted in the pandemic; tourists’ reactions to introduced changes; and shaping (new) relations between tourism stakeholders in the (post)pandemic city.

Suggested Citation

  • Joanna Kowalczyk-Anioł & Marek Grochowicz & Robert Pawlusiński, 2021. "How a Tourism City Responds to COVID-19: A CEE Perspective (Kraków Case Study)," Sustainability, MDPI, vol. 13(14), pages 1-22, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7914-:d:594994
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    References listed on IDEAS

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    1. Weiwu Wang & Lingjun Liu & Yuxin Yang, 2022. "Spatial Matching Analysis and Development Strategies of County Night-Time Economy: A Case of Anning County, Yunnan Province," Sustainability, MDPI, vol. 14(9), pages 1-19, April.

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