IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i14p7727-d592073.html
   My bibliography  Save this article

The Influence of Personal Involvement on Festival Attendees’ Revisit Intention: Food and Wine Attendees’ Perspective

Author

Listed:
  • Woojin Lee

    (School of Community Resources & Development, Arizona State University, 411 N. Central Ave, Phoenix, AZ 85048, USA)

  • Haeyoon Kwon

    (Department of Hotel and Convention Management, Sangji University, Wonju 26339, Korea)

Abstract

Research on food and wine tourism is recent and mostly attraction-based. Further, it is essential to understand how locally grown food and beverages allow culinary tourists to amplify their involvement experiences and lead to enhance their satisfaction and destination loyalty. This research attempts to explore the structural relationships between the variables of motivation, different types of involvement, physical/intangible service satisfaction, and loyalty in the context of a food and wine festival. Data were collected via intercept surveys on site, which were distributed to and collected from attendees of the Wine and Food Festival in Miami, Florida. The results show that novelty seeking is only positively related to pleasure experience, whereas socialization motivation has an impact on pleasure experience, risk probability, and risk importance. Pleasure experience, in turn, has a positive influence on both physical and intangible service satisfaction; however, risk probability is only related to physical service, and risk importance is related to intangible service satisfaction. Finally, only the satisfaction with an intangible service has a positive impact on loyalty. Findings from this study suggest that developing a marketing strategy for attendees based on the characteristic of their cognitive mode can be effective in increasing their satisfaction and willingness to revisit the festival.

Suggested Citation

  • Woojin Lee & Haeyoon Kwon, 2021. "The Influence of Personal Involvement on Festival Attendees’ Revisit Intention: Food and Wine Attendees’ Perspective," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7727-:d:592073
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/14/7727/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/14/7727/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Saeid Abbasian & Anna Lundberg, 2020. "Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    2. Attanasi, Giuseppe & Casoria, Fortuna & Centorrino, Samuele & Urso, Giulia, 2013. "Cultural investment, local development and instantaneous social capital: A case study of a gathering festival in the South of Italy," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 47(C), pages 228-247.
    3. Giuseppe Attanasi & Stefania Bortolotti & Simona Cicognani & Antonio Filippin, 2017. "The drunk side of trust: Social capital generation at gathering events," Working Papers of BETA 2017-21, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    4. Giuseppe Attanasi & Francesco Passarelli & Giulia Urso & Hana Cosic, 2019. "Privatization of a Tourism Event: Do Attendees Perceive it as a Risky Cultural Lottery?," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    5. Stefan Kruger & Cindy Rootenberg & Suria Ellis, 2013. "Examining the Influence of the Wine Festival Experience on Tourists’ Quality of Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 111(2), pages 435-452, April.
    6. Huang, Ching-Yuan & Chou, Chia-Jung & Lin, Pei-Ching, 2010. "Involvement theory in constructing bloggers' intention to purchase travel products," Tourism Management, Elsevier, vol. 31(4), pages 513-526.
    7. Meehyang Chang & Jung-Hoon Kim & Daecheol Kim, 2018. "The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention," Sustainability, MDPI, vol. 10(10), pages 1-15, October.
    8. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    9. Afonso, Carolina & Silva, Graça Miranda & Gonçalves, Helena Martins & Duarte, Margarida, 2018. "The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings," Journal of Business Research, Elsevier, vol. 89(C), pages 313-321.
    10. Lee, Yong-Ki & Lee, Choong-Ki & Lee, Seung-Kon & Babin, Barry J., 2008. "Festivalscapes and patrons' emotions, satisfaction, and loyalty," Journal of Business Research, Elsevier, vol. 61(1), pages 56-64, January.
    11. Jean-Noël Kapferer & Gilles Laurent, 1985. "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement," Post-Print hal-00786782, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Giuseppe Attanasi & Massimo Egidi & Elena Manzoni, 2023. "Target-the-Two: a lab-in-the-field experiment on routinization," Journal of Evolutionary Economics, Springer, vol. 33(1), pages 1-33, January.
    2. Saeid Abbasian & Anna Lundberg, 2020. "Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    3. repec:jtr:journl:v:9:y:2014:i:1:p:28-64 is not listed on IDEAS
    4. Giuseppe Attanasi & Francesco Passarelli & Giulia Urso & Hana Cosic, 2019. "Privatization of a Tourism Event: Do Attendees Perceive it as a Risky Cultural Lottery?," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    5. Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji, 2017. "The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications," Discussion Papers in Economics and Business 17-12, Osaka University, Graduate School of Economics.
    6. Beaton, Anthony A. & Funk, Daniel C. & Ridinger, Lynn & Jordan, Jeremy, 2011. "Sport involvement: A conceptual and empirical analysis," Sport Management Review, Elsevier, vol. 14(2), pages 126-140, May.
    7. Giuseppe Attanasi & Alessandro Bucciol & Simona Cicognani & Natalia Montinari, 2017. "The Italian North-South Divide in Perceived Dishonesty: A Matter of Trust?," Working Papers of BETA 2017-32, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    8. Mason, Michela C. & Paggiaro, Adriano, 2012. "Investigating the role of festivalscape in culinary tourism: The case of food and wine events," Tourism Management, Elsevier, vol. 33(6), pages 1329-1336.
    9. Cabeza-Ramírez, L. Javier & Sánchez-Cañizares, Sandra M. & Santos-Roldán, Luna M. & Fuentes-García, Fernando J., 2022. "Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    10. Steiner, B.E. & Peschel, A.O. & Grebitus, C., 2017. "Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes," Ecological Economics, Elsevier, vol. 140(C), pages 251-264.
    11. Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168553, International Telecommunications Society (ITS).
    12. Joanna Kowalczyk-Anioł & Karolina Kacprzak & Ewa Szafrańska, 2022. "How the COVID-19 Pandemic Affected the Functioning of Tourist Short-Term Rental Platforms (Airbnb and Vrbo) in Polish Cities," IJERPH, MDPI, vol. 19(14), pages 1-23, July.
    13. Jorge Vera & Andrea Trujillo, 2017. "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 28-29, Abril-Jun.
    14. Hsu, Hsuan Yu & Tsou, Hung-Tai, 2011. "Understanding customer experiences in online blog environments," International Journal of Information Management, Elsevier, vol. 31(6), pages 510-523.
    15. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    16. Wenjie Xu & Hyo-Jin Youn & Choong-Ki Lee, 2021. "Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 13(10), pages 1-15, May.
    17. Giuseppe Attanasi & James C. Cox & Vjollca Sadiraj, 2022. "Festival Games: Inebriated and Sober Altruists," GREDEG Working Papers 2022-39, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    18. Hung Wei, Chien & Yuan Kao, Chen, 2010. "Measuring traveler involvement in urban public transport services: The case of Kaohsiung," Transport Policy, Elsevier, vol. 17(6), pages 444-453, November.
    19. Vergine, Salvatore & Ramos-Sosa, Maria del Pino & Attanasi, Giuseppe & D'Amico, Guglielmo & Llerena, Patrick, 2024. "Willingness to accept a wind power plant: A survey study in the South of Italy," Energy Policy, Elsevier, vol. 192(C).
    20. Bilgihan, Anil & Madanoglu, Melih & Ricci, Peter, 2016. "Service attributes as drivers of behavioral loyalty in casinos: The mediating effect of attitudinal loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 14-21.
    21. Inwon Kang & Deokhee Cheon & Matthew Shin, 2011. "Advertising strategy for outbound travel services," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 361-380, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7727-:d:592073. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.