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Cultural investment, local development and instantaneous social capital: A case study of a gathering festival in the South of Italy

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  • Attanasi, Giuseppe Marco
  • Casoria, Fortuna
  • Centorrino, Samuele
  • Urso, Giulia

Abstract

In this paper we show how the investment in cultural events may encourage the building of social capital and foster the development of local communities. We rely on a casestudy that we conducted about the socio-economic impact of the Festival “La Notte della Taranta”, the most important European music festival dedicated to traditional music (about 170.000 participants per year), on the sub-region of southern Italy where it is held. Our evidence is based on a large survey, consisting of nearly 10.000 interviews to Festival participants over a span of five editions (2007-2011). A primary result is that the initial economic investment in the Festival has brought a short-term return in terms of touristic attraction worth more than two times as much. More importantly, our results indicate that a cultural festival, despite being a mass gathering, is able to create strong bonds among its participants and between them and the area where the event takes place. Although these bonds are “instantaneous”, i.e. temporally restricted to the duration of the event, they are positively correlated with the economic impact of the event on the territory.

Suggested Citation

  • Attanasi, Giuseppe Marco & Casoria, Fortuna & Centorrino, Samuele & Urso, Giulia, 2012. "Cultural investment, local development and instantaneous social capital: A case study of a gathering festival in the South of Italy," TSE Working Papers 12-291, Toulouse School of Economics (TSE).
  • Handle: RePEc:tse:wpaper:25758
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    1. Carlos Augusto Olarte Bacares, 2014. "Are public transport improvements endogenous with respect to employment and income location in a city?," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00973398, HAL.
    2. Giuseppe Attanasi & Nikolaos Georgantzís & Valentina Rotondi & Daria Vigani, 2018. "Lottery- and survey-based risk attitudes linked through a multichoice elicitation task," Theory and Decision, Springer, vol. 84(3), pages 341-372, May.
    3. V. Nicula & S. Spanu & G. Kharlamova, 2019. "Gastronomic Tourism, an Opportunity for Diversifying the Tourist Offer in the Sibiu Area," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 1(202), pages 48-54.
    4. Giuseppe Attanasi & Alessandro Bucciol & Simona Cicognani & Natalia Montinari, 2017. "The Italian North-South Divide in Perceived Dishonesty: A Matter of Trust?," Working Papers of BETA 2017-32, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    5. Giuseppe Attanasi & Massimo Egidi & Elena Manzoni, 2023. "Target-the-Two: a lab-in-the-field experiment on routinization," Journal of Evolutionary Economics, Springer, vol. 33(1), pages 1-33, January.
    6. Giuseppe Attanasi & James C. Cox & Vjollca Sadiraj, 2022. "Festival Games: Inebriated and Sober Altruists," GREDEG Working Papers 2022-39, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    7. Giuseppe Attanasi & Francesco Passarelli & Giulia Urso & Hana Cosic, 2019. "Privatization of a Tourism Event: Do Attendees Perceive it as a Risky Cultural Lottery?," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    8. Ryohei Yamashita, 2021. "Saving tradition in Japan: a case study of local opinions regarding urban university students’ participation in rural festivals," Asia-Pacific Journal of Regional Science, Springer, vol. 5(1), pages 125-147, February.
    9. Georgia Michailidou & Hande Erkut, 2022. "Lie O'Clock: Experimental Evidence on Intertemporal Lying Preferences," Working Papers 20220076, New York University Abu Dhabi, Department of Social Science, revised Apr 2022.
    10. Saeid Abbasian & Anna Lundberg, 2020. "Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    11. Lorna Zischka, 2016. "The Interaction between Prosocial (Giving) Behaviours and Social Cohesion," Economics Discussion Papers em-dp2016-07, Department of Economics, University of Reading.
    12. Michailidou, Georgia & Rotondi, Valentina, 2019. "I'd lie for you," European Economic Review, Elsevier, vol. 118(C), pages 181-192.
    13. Yolal, Medet & Gursoy, Dogan & Uysal, Muzaffer & Kim, Hyelin (Lina) & Karacaoğlu, Sıla, 2016. "Impacts of festivals and events on residents’ well-being," Annals of Tourism Research, Elsevier, vol. 61(C), pages 1-18.
    14. Hafeez Idowu Agbabiaka, 2022. "Osun Worshipers in Osogbo: An Analysis of the Factors Influencing Participations of the Osun Festival in Southwestern Nigeria," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 281-299, December.
    15. Leandro Pereira & Carlos Jerónimo & Mariana Sempiterno & Renato Lopes da Costa & Álvaro Dias & Nélson António, 2021. "Events and Festivals Contribution for Local Sustainability," Sustainability, MDPI, vol. 13(3), pages 1-8, February.
    16. NICULA Virgil & CHINDRIS Cosmin, 2017. "Implications Of Festival Culture In Tourismâ Development In The City Of Sibiu," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(6), pages 120-127, December.
    17. Joanna Kowalczyk-Anioł & Karolina Kacprzak & Ewa Szafrańska, 2022. "How the COVID-19 Pandemic Affected the Functioning of Tourist Short-Term Rental Platforms (Airbnb and Vrbo) in Polish Cities," IJERPH, MDPI, vol. 19(14), pages 1-23, July.
    18. Carlos Augusto Olarte Bacares, 2013. "Do public transport improvements increase employment and income in a city?," ERSA conference papers ersa13p1040, European Regional Science Association.
    19. Adina Letiţia Negruşa & Valentin Toader & Rozalia Veronica Rus & Smaranda Adina Cosma, 2016. "Study of Perceptions on Cultural Events’ Sustainability," Sustainability, MDPI, vol. 8(12), pages 1-17, December.
    20. Wenjie Xu & Hyo-Jin Youn & Choong-Ki Lee, 2021. "Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 13(10), pages 1-15, May.
    21. Woojin Lee & Haeyoon Kwon, 2021. "The Influence of Personal Involvement on Festival Attendees’ Revisit Intention: Food and Wine Attendees’ Perspective," Sustainability, MDPI, vol. 13(14), pages 1-17, July.

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    More about this item

    Keywords

    Cultural event; economic impact; social capital; greatly motivated tourist;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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