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Examining the Influence of the Wine Festival Experience on Tourists’ Quality of Life

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  • Stefan Kruger
  • Cindy Rootenberg
  • Suria Ellis

Abstract

Hosting events and festivals is the best way of providing the wine tourism experience. Wine festivals offer a wide range of experiences that are different from day-to-day living, offer a lifestyle package and are an indicator of lifestyle tourism experience. Tourists travel to wine festivals for wine and other leisure-related experiences, including opportunities for social and/or cultural experiences, interactivity and personal development. Therefore, wine festivals should provide an experience that can influence the quality of life (QoL) of the attending tourist. QoL is influenced by various life domains, which include social, leisure and recreational, intellectual, culinary, and travel life. By its nature, a wine festival is able to influence life domains, thereby decreasing or increasing the level of satisfaction with QoL, according to the level of satisfactory experience. The purpose of this article is to examine the influence of the wine festival experience on the QoL of attending tourists. The structural relationship between the wine festival experience on tourists’ QoL is shown in a structural equation model (SEM), which is based on the notion that the QoL of attending tourists will be influenced by their level of satisfaction in various life domains. A self-administrated questionnaire was distributed during the Wacky Wine Festival in Robertson South Africa. The data from 329 (N) eligible questionnaires was cleaned, captured and analysed using SPSS. Furthermore, Amos was used to test the structural model providing statistical support. From the study’s findings, managerial recommendations were made with the aim of maximising attending wine tourists’ QoL. The research contributes to the literature related to QoL. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Stefan Kruger & Cindy Rootenberg & Suria Ellis, 2013. "Examining the Influence of the Wine Festival Experience on Tourists’ Quality of Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 111(2), pages 435-452, April.
    • Handle: RePEc:spr:soinre:v:111:y:2013:i:2:p:435-452
    DOI: 10.1007/s11205-012-0013-0
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    References listed on IDEAS

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    1. Neal, Janet D. & Sirgy, M. Joseph & Uysal, Muzaffer, 1999. "The Role of Satisfaction with Leisure Travel/ Tourism Services and Experience in Satisfaction with Leisure Life and Overall Life," Journal of Business Research, Elsevier, vol. 44(3), pages 153-163, March.
    2. Gross, Michael J. & Brown, Graham, 2006. "Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment," Journal of Business Research, Elsevier, vol. 59(6), pages 696-700, June.
    3. Robert Cummins, 1996. "The domains of life satisfaction: An attempt to order chaos," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 38(3), pages 303-328, January.
    4. Mariano Rojas, 2006. "Life satisfaction and satisfaction in domains of life: is it a simple relationship?," Journal of Happiness Studies, Springer, vol. 7(4), pages 467-497, November.
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    Cited by:

    1. Lee, Dong-Jin & Kruger, Stefan & Whang, Mee-Jin & Uysal, Muzaffer & Sirgy, M. Joseph, 2014. "Validating a customer well-being index related to natural wildlife tourism," Tourism Management, Elsevier, vol. 45(C), pages 171-180.
    2. Liang, Zeng-Xian & Hui, Tak-Kee, 2016. "Residents’ quality of life and attitudes toward tourism development in China," Tourism Management, Elsevier, vol. 57(C), pages 56-67.
    3. Arpan Kumar Kar & Sunil Kumar & P. Vigneswara Ilavarasan, 2021. "Modelling the Service Experience Encounters Using User-Generated Content: A Text Mining Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(4), pages 267-288, December.
    4. Woojin Lee & Haeyoon Kwon, 2021. "The Influence of Personal Involvement on Festival Attendees’ Revisit Intention: Food and Wine Attendees’ Perspective," Sustainability, MDPI, vol. 13(14), pages 1-17, July.

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