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Connections between Healthy Behaviour, Perception of Olive Oil Health Benefits, and Olive Oil Consumption Motives

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  • Anita Silvana Ilak Peršurić

    (Department Economics and Rural Development, The Institute of Agriculture and Tourism, 52440 Poreč, Croatia)

  • Ana Težak Damijanić

    (Department Economics and Rural Development, The Institute of Agriculture and Tourism, 52440 Poreč, Croatia)

Abstract

Olive oil has been consumed since ancient times and appreciated as a source of nutritious fats and as medical remedy, in addition to being praised in ceremonies. Today, when health is one of the top priorities of humankind, we examined what consumers believe and value about olive oil, which is generally considered a healthy product. Our survey examined the associations between the hedonic and health properties of olive oil, the motives important for olive oil consumption, and how these are influenced by healthy behaviour. There was clear evidence of the importance of culture, tradition, pleasure, olive oil health benefits, and healthy behaviour. There was a strong association between healthy behaviour and olive oil benefit perceptions and motives for olive oil consumption, with the olive oil benefits associated with the motives to consume olive oil.

Suggested Citation

  • Anita Silvana Ilak Peršurić & Ana Težak Damijanić, 2021. "Connections between Healthy Behaviour, Perception of Olive Oil Health Benefits, and Olive Oil Consumption Motives," Sustainability, MDPI, vol. 13(14), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7630-:d:590588
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    References listed on IDEAS

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    Cited by:

    1. Ivan Jajić & Tomislav Herceg & Mirjana Pejić Bach, 2022. "Deployment of the Microeconomic Consumer Theory in the Artificial Neural Networks Modelling: Case of Organic Food Consumption," Mathematics, MDPI, vol. 10(17), pages 1-21, September.
    2. Vinícius Lopes Borela & Ernandes Rodrigues de Alencar & Marcio Antônio Mendonça & Heesup Han & António Raposo & Antonio Ariza-Montes & Luis Araya-Castillo & Renata Puppin Zandonadi, 2022. "Influence of Different Cooking Methods on Fillet Steak Physicochemical Characteristics," IJERPH, MDPI, vol. 19(1), pages 1-10, January.

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