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Corporate Environmentalism: An Emerging Economy Perspective

Author

Listed:
  • Farida Saleem

    (College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia)

  • C. Gopinath

    (Department of Strategy and International Business, Sawyer Business School, Suffolk University, Boston, MA 02108, USA)

  • Amira Khattak

    (College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia)

  • Saiqa Saddiqa Qureshi

    (Department of Business Administration, Fatima Jinnah Women University, Rawalpindi 46000, Pakistan)

  • Alawiya Allui

    (College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi Arabia)

  • Ahmad Adeel

    (Lahore Business School, University of Lahore, Gujrat Campus, Gujrat 50700, Pakistan)

Abstract

Corporate environmentalism recognizes the importance of environmental issues to a corporation and how it integrates these issues into its strategy. Studies in the US and Spain have identified three variables, namely, public concern, regulatory pressures and competitive advantage to be significant in influencing corporate environmentalism. Emerging countries, although significant contributors to global environmental concerns have generally been ignored in the corporate environmentalism literature. We collected data through a questionnaire survey from managers operating in a variety of industries in Pakistan, an emerging market. Structural equation modeling technique was used for data analysis. Results show that, unlike in the developed countries, customer concern is not an antecedent of corporate environmentalism. Top management commitment was found to be important, both directly and as a mediating variable which has important implications for research and policy in this context.

Suggested Citation

  • Farida Saleem & C. Gopinath & Amira Khattak & Saiqa Saddiqa Qureshi & Alawiya Allui & Ahmad Adeel, 2020. "Corporate Environmentalism: An Emerging Economy Perspective," Sustainability, MDPI, vol. 12(15), pages 1-17, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:15:p:6225-:d:393681
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    References listed on IDEAS

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    3. Farida Saleem, 2021. "Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    4. Farida Saleem & Amira Khattak & Shafiq Ur Rehman & Murtaza Ashiq, 2021. "Bibliometric Analysis of Green Marketing Research from 1977 to 2020," Publications, MDPI, vol. 9(1), pages 1-19, January.
    5. Farida Saleem & Yingying Zhang-Zhang & Muhammad Imran Malik & Alawiya Allui, 2020. "Revisiting Stakeholder Theory and Environmentalism: Evidence from an Emerging Economy," Sustainability, MDPI, vol. 12(20), pages 1-20, October.

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