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Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product

Author

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  • Yejun Choi

    (Department of Agricultural Economics, Oklahoma State University, Stillwater, OK 74078, USA)

  • Dayton M. Lambert

    (Department of Agricultural Economics, Oklahoma State University, Stillwater, OK 74078, USA)

  • Kimberly L. Jensen

    (Department of Agricultural and Resource Economics, The University of Tennessee, Knoxville, TN 37919, USA)

  • Christopher D. Clark

    (Department of Agricultural and Resource Economics, The University of Tennessee, Knoxville, TN 37919, USA)

  • Burton C. English

    (Department of Agricultural and Resource Economics, The University of Tennessee, Knoxville, TN 37919, USA)

  • McKenzie Thomas

    (Department of Agricultural and Resource Economics, The University of Tennessee, Knoxville, TN 37919, USA)

Abstract

Biochar is a co-product of the production of advanced biofuels that sequesters carbon when used as a soil amendment. Gardening consumers are a potential market for biochar and their purchase of biochar-amended products could provide biofuel producers with an additional revenue stream. To better understand this opportunity, preferences for the attributes of potting soils amended with biochar were elicited using a best-worst scaling experiment administered in a survey of 880 Tennessee households. The attributes analyzed were whether the biochar was produced in Tennessee, certified as biobased, a coproduct of biofuel production, and produced from food waste, wood waste, agricultural by-product, or a non-food energy crop feedstock. The effects of consumer demographics and attitudes on preferences for the biochar attributes were also estimated. We tested the independence of irrelevant alternative assumption using a structured covariance matrix designed specifically to the survey’s structure. The results suggest that the attributes most likely to influence favorably consumers are production from agricultural by-product or wood waste feedstock. On the other hand, the attributes least likely to entice consumers are biochar produced in Tennessee or produced as a co-product of renewable fuel.

Suggested Citation

  • Yejun Choi & Dayton M. Lambert & Kimberly L. Jensen & Christopher D. Clark & Burton C. English & McKenzie Thomas, 2020. "Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2363-:d:333862
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    References listed on IDEAS

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    4. Dayton Lambert & Christopher Clark & Michael Wilcox & Seong-Hoon Cho, 2011. "Distance, density, local amenities, and suburban development preferences in a rapidly growing East Tennessee county," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(4), pages 519-532, December.
    5. Li, Xiaogu & Jensen, Kimberly L. & Lambert, Dayton M. & Clark, Christopher D., 2018. "Consequentiality Beliefs And Consumer Valuation Of Extrinsic Attributes In Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(1), pages 1-26, February.
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    9. Thomas, McKenzie & Jensen, Kimberly & Clark, Christoper & Lambert, Dayton & English, Burton & Walker, Forbes, 2019. "Consumers' Willigness to Pay for Potting Mix with Biochar," 2019 Annual Meeting, February 2-5, 2019, Birmingham, Alabama 284292, Southern Agricultural Economics Association.
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    1. McKenzie Thomas & Kimberly L. Jensen & Dayton M. Lambert & Burton C. English & Christopher D. Clark & Forbes R. Walker, 2021. "Consumer Preferences and Willingness to Pay for Potting Mix with Biochar," Energies, MDPI, vol. 14(12), pages 1-16, June.

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