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Tourism Information Diffusion through SNSs: A Theoretical Investigation

Author

Listed:
  • Ting Liu

    (Institute of Remote Sensing and Earth Sciences, Hangzhou Normal University, Hangzhou 311121, China
    Zhejiang Provincial Key Laboratory of Urban Wetlands and Regional Change, Hangzhou 311121, China)

  • Jianhong Xia

    (School of Earth and Planetary Sciences, Curtin University, Perth 6845, Australia)

  • Lesley Crowe-Delaney

    (Faculty of Business and Law, School of Marketing, Curtin University, Perth 6845, Australia)

Abstract

Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.

Suggested Citation

  • Ting Liu & Jianhong Xia & Lesley Crowe-Delaney, 2020. "Tourism Information Diffusion through SNSs: A Theoretical Investigation," Sustainability, MDPI, vol. 12(5), pages 1-22, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:5:p:1731-:d:325126
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    References listed on IDEAS

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