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The Identification of Values in Business Models of Tourism Enterprises in the Context of the Phenomenon of Overtourism

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  • Zygmunt Kruczek

    (Department of Tourism Geography and Ecology, University School of Physical Education, Al. Jana Pawła II 78, 31-571 Kraków, Poland)

  • Adam R. Szromek

    (Department of Organization and Management, Institute of Economy and Informatics, Silesian University of Technology, Akademicka 2A, 44-100 Gliwice, Poland)

Abstract

This article presents considerations on business models, overtourism, and sustainable development on an example of the most important Polish tourist destination, which is Krakow. The purpose of the article is to identify the values generated and captured by tourist enterprises in the context of the occurrence of a specific level of overtourism. The authors have attempted to identify the values of sustainable tourism declared by entrepreneurs, referring to the companies providing services as well as tourists and the local community. The research, conducted on a sample of 518 respondents including 371 residents and 147 entrepreneurs, not only allowed us to determine the attitudes of Krakow inhabitants toward the phenomenon of overtourism related to the Doxey model of irritation, but also to assess the impact of having/using a business model based on the acceptance of principles in sustainable tourism development. A comparison of the results obtained between enterprises declaring having and not having a business model indicates a great similarity in terms of declared value propositions.

Suggested Citation

  • Zygmunt Kruczek & Adam R. Szromek, 2020. "The Identification of Values in Business Models of Tourism Enterprises in the Context of the Phenomenon of Overtourism," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:4:p:1457-:d:321140
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    References listed on IDEAS

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    1. Adam R. Szromek & Katarzyna Wybrańczyk, 2019. "Proposal of Value for Customer of Spas: Expectations of Spa Patients and Tourist in Polish Spas," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    2. Richard W. Butler & Adam R. Szromek, 2019. "Incorporating the Value Proposition for Society with Business Models of Health Tourism Enterprises," Sustainability, MDPI, vol. 11(23), pages 1-19, November.
    3. Battistella, Cinzia & De Toni, Alberto F. & De Zan, Giovanni & Pessot, Elena, 2017. "Cultivating business model agility through focused capabilities: A multiple case study," Journal of Business Research, Elsevier, vol. 73(C), pages 65-82.
    4. Saeed Nosratabadi & Amir Mosavi & Shahaboddin Shamshirband & Edmundas Kazimieras Zavadskas & Andry Rakotonirainy & Kwok Wing Chau, 2019. "Sustainable Business Models: A Review," Sustainability, MDPI, vol. 11(6), pages 1-30, March.
    5. Jian Ming Luo & Chi Fung Lam & Ben Haobin Ye, 2019. "Barriers for the Sustainable Development of Entertainment Tourism in Macau," Sustainability, MDPI, vol. 11(7), pages 1-13, April.
    6. Frauman, Eric & Banks, Sarah, 2011. "Gateway community resident perceptions of tourism development: Incorporating Importance-Performance Analysis into a Limits of Acceptable Change framework," Tourism Management, Elsevier, vol. 32(1), pages 128-140.
    7. Adam R. Szromek & Krzysztof Herman, 2019. "A Business Creation in Post-Industrial Tourism Objects: Case of the Industrial Monuments Route," Sustainability, MDPI, vol. 11(5), pages 1-17, March.
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    2. Marek Jóźwiak & Patrycja Sieg, 2021. "Tourism Development in Post-Industrial Facilities as a Regional Business Model," Sustainability, MDPI, vol. 13(4), pages 1-16, February.

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