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Proposal of Value for Customer of Spas: Expectations of Spa Patients and Tourist in Polish Spas

Author

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  • Adam R. Szromek

    (Department of Organization and Management, Institute of Economy and Informatics, Silesian University of Technology, Akademicka 2A, 44-100 Gliwice, Poland)

  • Katarzyna Wybrańczyk

    (Department of Organization and Management, Institute of Economy and Informatics, Silesian University of Technology, Akademicka 2A, 44-100 Gliwice, Poland)

Abstract

Literature on the trends of health tourism development has proven that it is becoming one of the most important tourism activities. With the growing popularity of this form of tourism, the structure of the needs of tourists and spa patients is simultaneously changing. This article presents the results of self-research carried out in Polish spa resorts based on a sample of 753 patients and spa tourists. The purpose of the research carried out was the development of a value proposition for the client of a spa enterprise as an element of a business model. At the same time, this paper points to the need to base spa activity on the values of sustainable development through key spa resources in the form of a therapeutic climate and natural raw materials applied in spa therapy. The key values for patients and spa tourists are the improvement of health with natural therapeutic resources, recreation in a place with a healing climate, achieving the effect of the treatment, the development of cultural activities, the possibility of taking care of a child during treatment, and the introduction of a psychologist and leisure animator. The mentioned features may become the basis for building a business model of spa enterprises to adapt the value propositions of a client in their business models to the needs demonstrated by the beneficiaries of these values. The problem raised in the article requires a simultaneous consideration of the principles of sustainable development in relation to the natural resources used in spa therapy.

Suggested Citation

  • Adam R. Szromek & Katarzyna Wybrańczyk, 2019. "Proposal of Value for Customer of Spas: Expectations of Spa Patients and Tourist in Polish Spas," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:13:p:3598-:d:244331
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    References listed on IDEAS

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    1. Adam R. Szromek & Mateusz Naramski, 2019. "A Business Model in Spa Tourism Enterprises: Case Study from Poland," Sustainability, MDPI, vol. 11(10), pages 1-22, May.
    2. Battistella, Cinzia & De Toni, Alberto F. & De Zan, Giovanni & Pessot, Elena, 2017. "Cultivating business model agility through focused capabilities: A multiple case study," Journal of Business Research, Elsevier, vol. 73(C), pages 65-82.
    3. Pezzey, John C.V. & Toman, Michael, 2002. "The Economics of Sustainability: A Review of Journal Articles," Discussion Papers 10683, Resources for the Future.
    4. Svensson, Göran & Wood, Greg & Callaghan, Michael, 2010. "A corporate model of sustainable business practices: An ethical perspective," Journal of World Business, Elsevier, vol. 45(4), pages 336-345, October.
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    Cited by:

    1. Zygmunt Kruczek & Adam R. Szromek, 2020. "The Identification of Values in Business Models of Tourism Enterprises in the Context of the Phenomenon of Overtourism," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
    2. Elena Pessot & Daniele Spoladore & Andrea Zangiacomi & Marco Sacco, 2021. "Natural Resources in Health Tourism: A Systematic Literature Review," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    3. Ján Derco & Piotr Romaniuk & Michal Cehlár, 2020. "Economic Impact of the Health Insurance System on Slovak Medical Spas and Mineral Spring Spas," Sustainability, MDPI, vol. 12(8), pages 1-11, April.
    4. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "Factors Associated with Spa Tourists’ Satisfaction," Mathematics, MDPI, vol. 9(4), pages 1-14, February.
    5. Ján Dobrovič & Veronika Čabinová & Peter Gallo & Petra Partlová & Jan Váchal & Beáta Balogová & Jozef Orgonáš, 2021. "Application of the DEA Model in Tourism SMEs: An Empirical Study from Slovakia in the Context of Business Sustainability," Sustainability, MDPI, vol. 13(13), pages 1-19, July.
    6. Mateusz Naramski & Krzysztof Herman, 2019. "The Development of Mobile Tourism in the Upper Silesian Metropolitan Area of Poland," Sustainability, MDPI, vol. 12(1), pages 1-22, December.
    7. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "Challenges of Spa Tourism in Andalusia: Experts’ Proposed Solutions," IJERPH, MDPI, vol. 18(4), pages 1-17, February.
    8. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "A Typology of Spa-Goers in Southern Spain," Sustainability, MDPI, vol. 13(7), pages 1-10, March.

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