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COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain

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  • José Miguel Rodríguez-Antón

    (Business Organization Department, Universidad Autónoma de Madrid, 28049 Madrid, Spain)

  • María del Mar Alonso-Almeida

    (Business Organization Department, Universidad Autónoma de Madrid, 28049 Madrid, Spain)

Abstract

The health crisis caused by the pandemic COVID-19 has been of such magnitude that the drop-off in economic and tourist activity in most countries is generating an economic crisis with consequences that are still difficult to measure. The present work analyses the origins and evolution of the coronavirus pandemic and reviews the literature related to the impacts and recovery strategies that were implemented in previous crisis situations affecting the hotel industry. In order to focus the study on one country, Spain was selected based on tourism indicators, the importance of tourism for this country and the importance of Spain as a leader in international tourist destinations. The influence of the pandemic on the Spanish tourism sector and, more specifically, on its hospitality industry is explored in depth. In addition, the main initiatives to support the tourism and hospitality sector that have been undertaken at the global, European and national levels are highlighted and, finally, the response and recovery strategies of the five largest Spanish hotel chains to guarantee a COVID-19-free stay in their facilities and to recover the accommodation activity are discussed.

Suggested Citation

  • José Miguel Rodríguez-Antón & María del Mar Alonso-Almeida, 2020. "COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8599-:d:430305
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    References listed on IDEAS

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    1. Ritchie, Brent W. & Jiang, Yawei, 2019. "A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management," Annals of Tourism Research, Elsevier, vol. 79(C).
    2. Chia-Lin Chang & Michael McAleer & Vicente Ramos, 2020. "The Future of Tourism in the COVID-19 Era," Advances in Decision Sciences, Asia University, Taiwan, vol. 24(3), pages 218-230, September.
    3. Chia-Lin Chang & Michael McAleer & Vicente Ramos, 2020. "A Charter for Sustainable Tourism after COVID-19," Sustainability, MDPI, vol. 12(9), pages 1-4, May.
    4. Kerstin Bremser & María del Mar Alonso-Almeida & Josep Llach, 2018. "Strategic alternatives for tourism companies to overcome times of crisis," Service Business, Springer;Pan-Pacific Business Association, vol. 12(2), pages 229-251, June.
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    2. Joanna Wieprow & Agnieszka Gawlik, 2021. "The Use of Discriminant Analysis to Assess the Risk of Bankruptcy of Enterprises in Crisis Conditions Using the Example of the Tourism Sector in Poland," Risks, MDPI, vol. 9(4), pages 1-11, April.
    3. Yurii Kyrylov & Viktoriia Hranovska & Viktoriia Boiko & Aleksy Kwilinski & Liudmyla Boiko, 2020. "International Tourism Development in the Context of Increasing Globalization Risks: On the Example of Ukraine’s Integration into the Global Tourism Industry," JRFM, MDPI, vol. 13(12), pages 1-18, December.

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