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The Most Sustainable Niche Principles of Social Media Education in A Higher Education Contracting Era

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  • Ming Yuan Hsieh

    (Department of International Business, National Taichung University of Education, Taichung City 40306, Taiwan)

Abstract

In view of recent higher education contracting because of a declining birth rate and an explosive forming of technology, this research systematically cross-employed a technology acceptance model (TAM) and rational decision-making model (RDM) methodology to discuss from an interdisciplinary perspective the co-relationships between the assessed criteria and evaluated weights of four famous and accredited World University Rankings, the most promising features of massive open online courses (MOOCs), and the sustainable development goals (SDGs) of university social responsibility (USR) principles based on students’, faculties’ and government officers’ interviewee appraised perspectives. Statistically, the weight-questionnaires of random students and professional experts were cross-measured by a factor analysis (FA) of quantitative analysis and an analytical network process (ANP) method of qualitative analysis. As a result, the aggregation technology function (ATF) is the most sustainable niche principle of social media education, not only fulfilling the Making Education More Equitable (MEME), Diminishing Poverty (DP), and Making Gender More Equality (MGME) initiatives of the institution’s USR principles but also increasing the Industry Income (II) of the Times Higher Education (THE) World University Rankings in order to attract, trigger, and drive the students to make a decision to sincerely register in institutions in a higher education contracting era.

Suggested Citation

  • Ming Yuan Hsieh, 2020. "The Most Sustainable Niche Principles of Social Media Education in A Higher Education Contracting Era," Sustainability, MDPI, vol. 12(1), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:1:p:399-:d:305061
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    References listed on IDEAS

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    Cited by:

    1. Muhammet Usak & Ming Yuan Hsieh & Yung-Kuan Chan, 2021. "A Concretizing Research on Making Higher-Education Sustainability Count," Sustainability, MDPI, vol. 13(5), pages 1-14, March.
    2. Abu Elnasr E. Sobaih & Ahmed M. Hasanein & Ahmed E. Abu Elnasr, 2020. "Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    3. Melchor Gómez-García & Luis Matosas-López & Julio Ruiz-Palmero, 2020. "Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument," Sustainability, MDPI, vol. 12(9), pages 1-14, April.
    4. Abu Elnasr E. Sobaih & Ahmed Hasanein & Ibrahim A. Elshaer, 2022. "Higher Education in and after COVID-19: The Impact of Using Social Network Applications for E-Learning on Students’ Academic Performance," Sustainability, MDPI, vol. 14(9), pages 1-12, April.
    5. Abdulrahman Obaid AI-Youbi & Abdulmonem Al-Hayani & Hisham J. Bardesi & Mohammed Basheri & Miltiadis D. Lytras & Naif Radi Aljohani, 2020. "The King Abdulaziz University (KAU) Pandemic Framework: A Methodological Approach to Leverage Social Media for the Sustainable Management of Higher Education in Crisis," Sustainability, MDPI, vol. 12(11), pages 1-21, May.
    6. Chih-Cheng Huang & Shang-Pin Li & Yung-Kuan Chan & Ming-Yuan Hsieh & Jiin-Chyuan Mark Lai, 2023. "Empirical Research on the Sustainable Development of Ecotourism with Environmental Education Concepts," Sustainability, MDPI, vol. 15(13), pages 1-15, June.
    7. Yueh-Min Huang & Ming-Yuan Hsieh, 2020. "An Interdisciplinary Research on Students’ Employability in Technology Education to Advance Higher Education Enrollment Sustainability," Sustainability, MDPI, vol. 12(5), pages 1-16, February.
    8. Omar A. Alismaiel & Javier Cifuentes-Faura & Waleed Mugahed Al-Rahmi, 2022. "Online Learning, Mobile Learning, and Social Media Technologies: An Empirical Study on Constructivism Theory during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(18), pages 1-15, September.
    9. Chih-Cheng Huang & Yung-Kuan Chan & Ming Yuan Hsieh, 2022. "Preliminary Research on the Sustainable Determinants of Taiwanese Ecotourism with the International Standards," IJERPH, MDPI, vol. 19(21), pages 1-21, November.
    10. Zoe Kanetaki & Constantinos Stergiou & Georgios Bekas & Sébastien Jacques & Christos Troussas & Cleo Sgouropoulou & Abdeldjalil Ouahabi, 2022. "Grade Prediction Modeling in Hybrid Learning Environments for Sustainable Engineering Education," Sustainability, MDPI, vol. 14(9), pages 1-24, April.
    11. Sasaki, Takako & Horng, Ching-Yi, 2023. "Exploratory study about achievements and issues of university social responsibility — “USR” as a dynamic process," International Journal of Educational Development, Elsevier, vol. 102(C).
    12. Yung-Kuan Chan & Ming Yuan Hsieh & Muhammet Usak, 2021. "A Concrete Study on Social-Media Connection of Global Literacy Abilities in MOOCs under the Dual Impacts of Lower Birth-Rate and COVID-19," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    13. Abu Elnasr E. Sobaih & Amany E. Salem & Ahmed M. Hasanein & Ahmed E. Abu Elnasr, 2021. "Responses to COVID-19 in Higher Education: Students’ Learning Experience Using Microsoft Teams versus Social Network Sites," Sustainability, MDPI, vol. 13(18), pages 1-12, September.
    14. Ming-Yuan Hsieh, 2022. "The Sustainable Development and Strategic Approaches for Contemporary Higher Education," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    15. Chih-Cheng Huang & Yung-Kuan Chan & Ming Yuan Hsieh, 2022. "The Determinants of ESG for Community LOHASism Sustainable Development Strategy," Sustainability, MDPI, vol. 14(18), pages 1-17, September.
    16. Yung-Kuan Chan & Ming-Yuan Hsieh, 2022. "An Empirical Study on Higher Education C-ESG Sustainable Development Strategy in Lower-Birth-Rate Era," Sustainability, MDPI, vol. 14(19), pages 1-16, October.

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