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Empirical Research on the Sustainable Development of Ecotourism with Environmental Education Concepts

Author

Listed:
  • Chih-Cheng Huang

    (Department of Leisure & Recreation, National Formosa University, Yunlin 403632, Taiwan)

  • Shang-Pin Li

    (Department of Early Childhood Development and Education, Chaoyang University of Technology, Taichung 403454, Taiwan)

  • Yung-Kuan Chan

    (Department of Management Information Science, National Chung Hsing University, Taichung 402204, Taiwan)

  • Ming-Yuan Hsieh

    (Department of International Business, National Taichung University of Education, Taichung 403454, Taiwan)

  • Jiin-Chyuan Mark Lai

    (Department of Applied Foreign Languages, TransWorld University, Yunlin 403632, Taiwan)

Abstract

Most governments, local organizations, tourism agents, and scholars have extensively promoted ecotourism in recent years. However, government policies have been ignored, public opinion has not been updated, the local tourism infrastructure is incomplete, and operational practices have been poor for a long time. This is because ecotourism has not made any empirical profits, and additionally, it has even incurred more practical costs, which have encouraged few tourism agents to execute and operate ecotourism correctly. The contributive findings of this study are the following: (1) Beyond the evaluated measurements of quantitative and qualitative analyses, the sustainable development of ecotourism essentially creates benefits for the local industry and the environment, and actively assists the industry in improving the business environment, in enhancing service quality, and in creating ecotourism benefits. (2) It is very apparent that the tourism offices of central and local governments, as well as related travel agents and local organizations, have to be trained with regard to the appropriate consumption of sightseeing products, with a consideration of productive yield and a critical focus on quality instead of quantity. Particular attention should also be given to local traveling capacity as well as support for regional development. The maintenance of the local cultural landscape or ecological integrity can directly offer tourists an unprecedented travel experience, which could encourage them to share their knowledge with others in society after traveling, and consequently promote the sustainable development of ecotourism. (3) The results point to the fact that the tourism offices of central and local governments, related travel agents, and local organizations require training in providing special assistance to local residents with regard to the conservation of natural resources. Special training must likewise be provided concerning environmental protection, allowing them to educate the tourists in terms of politely respecting local traditions, norms, and cultures while traveling, since these activities are directly related to the sustainable development of ecotourism. Predictably, beyond this research, these three contributive findings can directly become the research foundation of future works that intend to focus on the sustainability of global ecotourism.

Suggested Citation

  • Chih-Cheng Huang & Shang-Pin Li & Yung-Kuan Chan & Ming-Yuan Hsieh & Jiin-Chyuan Mark Lai, 2023. "Empirical Research on the Sustainable Development of Ecotourism with Environmental Education Concepts," Sustainability, MDPI, vol. 15(13), pages 1-15, June.
  • Handle: RePEc:gam:jsusta:v:15:y:2023:i:13:p:10307-:d:1182894
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    References listed on IDEAS

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    1. Yueh-Min Huang & Ming Yuan Hsieh & Muhammet Usak, 2020. "A Multi-Criteria Study of Decision-Making Proficiency in Student’s Employability for Multidisciplinary Curriculums," Mathematics, MDPI, vol. 8(6), pages 1-18, June.
    2. Yihao Zhu & Chou Chen & Guodao Zhang & Zimin Lin & Sarita Gajbhiye Meshram & Ehsan Alvandi, 2023. "Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    3. Ming Yuan Hsieh, 2020. "The Most Sustainable Niche Principles of Social Media Education in A Higher Education Contracting Era," Sustainability, MDPI, vol. 12(1), pages 1-18, January.
    4. Chih-Cheng Huang & Yung-Kuan Chan & Ming Yuan Hsieh, 2022. "Preliminary Research on the Sustainable Determinants of Taiwanese Ecotourism with the International Standards," IJERPH, MDPI, vol. 19(21), pages 1-21, November.
    5. Chih-Cheng Huang & Yung-Kuan Chan & Ming Yuan Hsieh, 2022. "The Determinants of ESG for Community LOHASism Sustainable Development Strategy," Sustainability, MDPI, vol. 14(18), pages 1-17, September.
    6. Yueh-Min Huang & Ming-Yuan Hsieh, 2020. "An Interdisciplinary Research on Students’ Employability in Technology Education to Advance Higher Education Enrollment Sustainability," Sustainability, MDPI, vol. 12(5), pages 1-16, February.
    7. Ming-Yuan Hsieh, 2022. "The Sustainable Development and Strategic Approaches for Contemporary Higher Education," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    8. Yung-Kuan Chan & Ming-Yuan Hsieh, 2022. "An Empirical Study on Higher Education C-ESG Sustainable Development Strategy in Lower-Birth-Rate Era," Sustainability, MDPI, vol. 14(19), pages 1-16, October.
    9. Riyan Mohammed Sahahiri & Amy L. Griffin & Qian (Chayn) Sun, 2023. "Investigating Ecotourism Opportunities Measurements in a Complex Adaptive System: A Systematic Literature Review," Sustainability, MDPI, vol. 15(3), pages 1-20, February.
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    4. Meral Üzülmez & Aysen Ercan İştin & Ebru Barakazı, 2023. "Environmental Awareness, Ecotourism Awareness and Ecotourism Perception of Tourist Guides," Sustainability, MDPI, vol. 15(16), pages 1-20, August.
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    6. Amalia Rosmadi & Wuzhong Zhou & Yuanyuan Xu, 2024. "Meaningful Gamification in Ecotourism: A Study on Fostering Awareness for Positive Ecotourism Behavior," Sustainability, MDPI, vol. 16(19), pages 1-30, September.

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