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Norwegian Firms’ Green and New Industry Strategies: A Dual Challenge

Author

Listed:
  • Jarle Aarstad

    (The Mohn Centre for Innovation and Regional Development, Western Norway University of Applied Sciences, NO-5020 Bergen, Norway)

  • Stig-Erik Jakobsen

    (The Mohn Centre for Innovation and Regional Development, Western Norway University of Applied Sciences, NO-5020 Bergen, Norway)

Abstract

Today, there is strong pressure for firms, in Norway and abroad, to adopt green or sustainable strategies. Furthermore, many Norwegian firms, directly or indirectly dependent on the dominating but declining petroleum sector, face a further challenge as they have to enter new industries in search of market opportunities. We address these dual challenges and study how green and new industry strategies are a function of firm- and regional-level characteristics. Multilevel analyses of Norwegian survey data show that both green and new industry strategies are pursued by knowledge-intensive firms that are innovative and having interfirm innovation collaboration. Green strategies are pursued by large firms and firms localized in sparsely populated regions, but they are avoided by independent firms and firms having carried out layoffs. New industry strategies are pursued by small firms, firms with growth in employees, and firms having carried out mergers or acquisitions and cost reductions.

Suggested Citation

  • Jarle Aarstad & Stig-Erik Jakobsen, 2020. "Norwegian Firms’ Green and New Industry Strategies: A Dual Challenge," Sustainability, MDPI, vol. 12(1), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:1:p:361-:d:304399
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    2. Amanda Xavier & Tatiana Reyes & Améziane Aoussat & Leandro Luiz & Lucas Souza, 2020. "Eco-Innovation Maturity Model: A Framework to Support the Evolution of Eco-Innovation Integration in Companies," Sustainability, MDPI, vol. 12(9), pages 1-35, May.
    3. Davidson de Almeida Santos & Osvaldo Luiz Gonçalves Quelhas & Carlos Francisco Simões Gomes & Luis Perez Zotes & Sérgio Luiz Braga França & Guilherme Vinagre Pinto de Souza & Robson Amarante de Araújo, 2020. "Proposal for a Maturity Model in Sustainability in the Supply Chain," Sustainability, MDPI, vol. 12(22), pages 1-37, November.

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