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Understanding the Discrimination Experienced by Customers with Disabilities in the Tourism and Hospitality Industry: The Case of Seoul in South Korea

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  • Jee-Eun Lim

    (Institute of Tourism Industry, Sejong University, Seoul 05006, Korea)

Abstract

This article begins with the view that the research of accessible tourism should not only find justification for increasing demand but also have the ultimate purpose of seeking justice for an equitable society. To this end, prior research on accessible tourism is theoretically outlined, and the concepts, causes, and aspects of disability discrimination are considered. In addition, cases of discrimination of customers with disabilities in the tourism and hospitality industries are investigated by an ethnographic approach. The findings are categorized into seven sections, depending on the type of lack of understanding of customers with disabilities. In other words, service providers have a stereotypical view that customers with disabilities have similar attributes, and they also fail to free customers with disabilities from the prejudice of customers with nondisabilities, who may generalize the group with disabilities with a negative and hostile attitude. Additionally, tourist attractions, lodging, and dining infrastructure have caused a stigma that lowers the activities of customers with disabilities to bystanders or makes customers with disabilities more recognized as a social protection target rather than members of society. Therefore, marketing implications can be discussed in terms of physical facilities and human services at the key points where discrimination against customers with disabilities occurs, as can be seen from the results of this study.

Suggested Citation

  • Jee-Eun Lim, 2020. "Understanding the Discrimination Experienced by Customers with Disabilities in the Tourism and Hospitality Industry: The Case of Seoul in South Korea," Sustainability, MDPI, vol. 12(18), pages 1-12, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7328-:d:410031
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    References listed on IDEAS

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    1. Leiter, Valerie, 2007. ""Nobody's just normal, you know": The social creation of developmental disability," Social Science & Medicine, Elsevier, vol. 65(8), pages 1630-1641, October.
    2. Darcy, Simon, 2010. "Inherent complexity: Disability, accessible tourism and accommodation information preferences," Tourism Management, Elsevier, vol. 31(6), pages 816-826.
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    2. Damir Popović & Iva Slivar & Marli Gonan Božac, 2022. "Accessible Tourism and Formal Planning: Current State of Istria County in Croatia," Administrative Sciences, MDPI, vol. 12(4), pages 1-20, November.
    3. Chung Shing Chan & Kwo Fung Shek & Dora Agapito, 2022. "Comparing Sensory Experience Creation Process of Visitors with Hearing Impairment and General Visitors in Hong Kong Wetland Park," Sustainability, MDPI, vol. 14(13), pages 1-17, June.
    4. Ezgi Özcan & Zehra Güçhan Topcu & Hüseyin Arasli, 2021. "Determinants of Travel Participation and Experiences of Wheelchair Users Traveling to the Bodrum Region: A Qualitative Study," IJERPH, MDPI, vol. 18(5), pages 1-27, February.
    5. Yolanda María De La Fuente-Robles & María Dolores Muñoz-de-Dios & Ana Belén Mudarra-Fernández & Adrián Jesús Ricoy-Cano, 2020. "Understanding Stakeholder Attitudes, Needs and Trends in Accessible Tourism: A Systematic Review of Qualitative Studies," Sustainability, MDPI, vol. 12(24), pages 1-23, December.

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