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Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions

Author

Listed:
  • Jūratė Banytė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Laura Šalčiuvienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Aistė Dovalienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Žaneta Piligrimienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino str. 50, 44239 Kaunas, Lithuania)

  • Włodzimierz Sroka

    (Management Department, WSB University, Zygmunta Cieplaka str. 1c, 41-300 Dąbrowa Górnicza, Poland
    TRADE Research Entity, North West University, 11 Hoffman str., Potchefstroom 2351, South Africa)

Abstract

Companies which offer innovative solutions to aid the achievement of sustainable consumption behavior of individuals in home environment gain a competitive advantage. The study aims to uncover the relationship between the engagement in sustainable consumption and sustainable consumption behavior of individuals at home and in the workplace environments enabling companies to provide innovative solutions to advance sustainability management. This research holds that sustainable consumption behavior is a process and the focus of this study is use behavior. An online survey was employed to collect data from 407 respondents in the United Kingdom. Consumers working in both private and public sectors were surveyed. Data analysis suggests that one dimension of engagement in sustainable consumption, namely, Enthusiasm and Attention, mostly influences sustainable consumption behavior at home and in the workplace. Further, females feature higher sustainable consumption behavior at home and in the workplace most of the time in comparison to males. Also, there are age differences apropos sustainable consumption behavior at home and in the workplace. Social Learning Theory and Collaborative Consumption Theory are used to raise hypotheses and explain findings. The findings lead to practical implications for companies regarding engagement and sustainable consumption behavior in both environments in terms of incentives, green product and service innovation that may be offered to individuals to enhance sustainability.

Suggested Citation

  • Jūratė Banytė & Laura Šalčiuvienė & Aistė Dovalienė & Žaneta Piligrimienė & Włodzimierz Sroka, 2020. "Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions," Sustainability, MDPI, vol. 12(16), pages 1-24, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6564-:d:398693
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    References listed on IDEAS

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    5. Farzana Quoquab & Jihad Mohammad, 2020. "Cognitive, Affective and Conative Domains of Sustainable Consumption: Scale Development and Validation Using Confirmatory Composite Analysis," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
    6. Bing Wang & Qiran Cai & Zhenming Sun, 2020. "Determinants of Willingness to Participate in Urban Incentive-Based Energy Demand-Side Response: An Empirical Micro-Data Analysis," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
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