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Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility

Author

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  • Aistė Čapienė

    (Faculty of Bioeconomy Development, Vytautas Magnus University, LT-44248 Kaunas, Lithuania)

  • Aušra Rūtelionė

    (Faculty of Bioeconomy Development, Vytautas Magnus University, LT-44248 Kaunas, Lithuania)

  • Krzysztof Krukowski

    (Institute of Management and Quality Sciences, University of Warmia and Mazury in Olsztyn, 10-719 Olsztyn, Poland)

Abstract

This study explores the links between environmental attitudes and values, personal norms, perceived responsibility, pro-environmental and prosocial engagement in sustainable consumption, and sustainable consumption behavior. Data was collected by surveying 904 Lithuanians through non-random quota sampling. Empirical research reveals that internal factors, such as environmental attitudes, values, personal norms, and perceived responsibility, have a positive direct effect on engagement with sustainable consumption. In addition, the findings indicate that pro-environmental and prosocial engagement to act as a mediator in enhancing the impact on sustainable consumer behavior. The results of this study expand the understanding of the engagement phenomena and how it can assist in shifting to sustainable consumer behavior in the Lithuanian context. Opportunities to encourage sustainable consumption behavior are presented for marketers and policy makers.

Suggested Citation

  • Aistė Čapienė & Aušra Rūtelionė & Krzysztof Krukowski, 2022. "Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:16:p:10290-:d:891761
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    References listed on IDEAS

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