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The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition

Author

Listed:
  • Sooyoung Choi

    (Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea)

  • Young-joo Ahn

    (College of Hospitality and Tourism Management, Sejong University, Seoul 143747, Korea)

  • Insin Kim

    (Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea)

Abstract

This study examines the extent of game exhibition visitors’ perceptions of innovativeness through service quality and investigates the relationships between innovativeness and visitors’ citizenship behavior, which are the more active behaviors compared with loyalty in game exhibitions. Data were collected from game exhibition visitors participating in Game Show & Trading, All-Round (G-STAR), one of the largest international exhibitions supporting the game industry in South Korea. The results reveal that all three service quality dimensions were important antecedents of innovativeness. The results also verify that innovativeness has positive effects on citizenship behavior toward other visitors and G-STAR, and membership positively moderates the relationship between innovativeness and citizenship behavior toward other visitors. These results suggest that a conceptual model for understanding the dynamic effects of the relationships between service quality, innovativeness, and visitors’ citizenship behavior can be constructed and can contribute to managing sustainable exhibitions in the game industry.

Suggested Citation

  • Sooyoung Choi & Young-joo Ahn & Insin Kim, 2020. "The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:4950-:d:372833
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    References listed on IDEAS

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