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Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior

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  • Masayuki Yoshida
  • Jeffrey D. James
  • J. Joseph Cronin Jr

Abstract

► We developed a conceptual model of sport event innovativeness. ► Data were collected in a spectator sport context. ► The results provide evidence for the proposed multi-dimensional conceptualization. ► The findings also suggest sport event innovativeness influences consumer outcomes.Although scholars have had a long-standing interest in product innovation based on technological development, limited attention has been devoted to the study of the innovation of sport event experiences. Two quantitative studies, from the consumer's perspective, were completed to validate the proposed conceptualization of sport event innovativeness composed of six dimensions (player performance, respectful access, self-service technology, aesthetic environment, fan community, and loyalty program), and to examine the hypothesized relationships impacting consumer behavior. Including the dimensions of player performance, fan community, and loyalty program, extends previous research that has focused primarily on technology and process-based innovations. The results indicate the effects of the six dimensions on overall innovativeness are contingent on a consumer's age. The ideas merit further research with respect to formulating an explanation of what factors contribute most to connecting consumers to sport organizations through innovative sport event experiences.

Suggested Citation

  • Masayuki Yoshida & Jeffrey D. James & J. Joseph Cronin Jr, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Taylor & Francis Journals, vol. 16(1), pages 68-84, January.
    • Handle: RePEc:taf:rsmrxx:v:16:y:2013:i:1:p:68-84
    DOI: 10.1016/j.smr.2012.03.003
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    Cited by:

    1. Harrison, Sara, 2014. "Measuring the impact of ‘leadership, context, the nature of the event and induced event experience’ on brand creation for the Sevens Wellington Rugby Tournament," MBA Research Papers 14688, Victoria University of Wellington, School of Management.
    2. Sooyoung Choi & Young-joo Ahn & Insin Kim, 2020. "The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    3. Smith, Natalie L. & Green, B. Christine, 2020. "Examining the factors influencing organizational creativity in professional sport organizations," Sport Management Review, Elsevier, vol. 23(5), pages 992-1004.
    4. Potwarka, Luke R. & Snelgrove, Ryan & Drewery, David & Bakhsh, Jordan & Wood, Laura, 2020. "From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative," Sport Management Review, Elsevier, vol. 23(2), pages 302-314.
    5. Fotiadis, Anestis & Xie, Lishan & Li, Yaoqi & Huan, Tzung-Cheng T.C., 2016. "Attracting athletes to small-scale sports events using motivational decision-making factors," Journal of Business Research, Elsevier, vol. 69(11), pages 5467-5472.
    6. Éva Bácsné Bába & Veronika Fenyves & György Szabados & Károly Pető & Zoltán Bács & Krisztina Dajnoki, 2018. "Sport Involvement Analysis in Hungary, in the North Great Plain Region," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    7. Anne Tjønndal, 2016. "Sport, Innovation and Strategic Management: A Systematic Literature Review," Brazilian Business Review, Fucape Business School, vol. 13(Special I), pages 38-56, November.
    8. BALOGH Renátó & BÁCSNÉ BÁBA Éva, 2020. "Analysis Of Consumer Market In Central European Football," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 325-335, July.
    9. Yuksel, Mujde & Smith, Andrew N. & Milne, George R., 2021. "Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience," Journal of Business Research, Elsevier, vol. 134(C), pages 143-155.
    10. Juan L. Paramio-Salcines & Ramón Llopis-Goig, 2022. "Key Strategic Decisions and Their Influences on the Management and Success of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso," IJFS, MDPI, vol. 10(3), pages 1-18, August.

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