Social Innovation and Food Provisioning during Covid-19: The Case of Urban–Rural Initiatives in the Province of Naples

This paper draws on the theoretical framework based on social innovation determinants to analyze how and to what extent the recent and self-organized initiatives for food provisioning are contributing to increase food accessibility at the time of personal and mobility restrictions due to Covid-19. Based on this, the paper firstly maps the initiatives activated during the first months of the Covid-19 emergency (March and April 2020) in the urban–rural territories in the province of Naples (Italy). Secondly, it characterizes these initiatives in relation to their capacity to enhance outcome and social well-being, as well as to involve local society in answer to social challenges through a desk research. Thirdly, the paper describes the case of Masseria Ferraioli, which emerges as social innovative best practice among the previous mapped initiatives. Even in these days, the Masseria distributes to people who cannot afford the purchase due to the emergency vegetables grown on land confiscated from the Camorra, the local mafia. Its configuration as social innovative experience is also confirmed directly by the Masseria´s project manager, who was required to answer to a semi-structured interview. Based on the evidence of the desk research and this interview, the paper demonstrates the importance of the combined commitment of local communities and volunteering association as a reaction to food provisioning problems in the time of Covid-19, as well as an increasing interest in reconnecting with local food practices, above all when food access has become a priority.