The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs
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- Cheng-Wen Sun & Bojan Obrenovic & Hai-Ting Li, 2022. "Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
- Suying Gao & Xiangshan Jin & Ye Zhang, 2021. "User Participation Behavior in Crowdsourcing Platforms: Impact of Information Signaling Theory," Sustainability, MDPI, vol. 13(11), pages 1-19, June.
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Keywords
consumer participation; construal level; warm glow; perceived costs; corporate social responsibility;All these keywords.
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