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Continuous Intention on Accommodation Apps: Integrated Value-Based Adoption and Expectation–Confirmation Model Analysis

Author

Listed:
  • Seon Hee Kim

    (Department of Culinary and Foodservice Management, Sejong University, 209, Neungdong-ro, Gwangjin-gu, Seoul 05006, Korea)

  • Joon Ho Bae

    (Department of Tourism Management, Halla University, 28, Halladae-gil, Heungeop-myeon, Wonju-si, Gangwon-do 26404, Korea)

  • Hyeon Mo Jeon

    (Department of Hotel and Tourism Management, Dongguk University-Gyeongju, 123, Dongdae-ro, Gyeongju-si, Gyeongsangbuk-do 38066, Korea)

Abstract

This study aims to analyze the antecedent factors affecting continuous intention to use online to offline (O2O) accommodation app services and empirically verify them by applying an integrated model comprised of the value-based adoption model (VAM) and the expectation-confirmation model (ECM). For empirical analysis, a sample of 410 participants with experience reserving rooms using an accommodation app was used. The results showed that privacy risk had the biggest influence on perceived value, followed by technicality and usefulness. Moreover, confirmation and usefulness turned out to have a significant effect on satisfaction, and enjoyment had a negative effect on perceived value and satisfaction. As a result, the influence of perceived risk, technicality, usefulness, and confirmation on perceived value and satisfaction proved to be important in inducing continuous intention to use accommodation apps. These results are academically significant because they expand the scope of O2O business research in the fields of hotels and tourism. We outline several practical implications based on the study results.

Suggested Citation

  • Seon Hee Kim & Joon Ho Bae & Hyeon Mo Jeon, 2019. "Continuous Intention on Accommodation Apps: Integrated Value-Based Adoption and Expectation–Confirmation Model Analysis," Sustainability, MDPI, vol. 11(6), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1578-:d:214165
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    References listed on IDEAS

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    Cited by:

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    2. Francis Osei & Gertrude Agyemang & Collins Kankam-Kwarteng & Ofosu Amofah, 2021. "Customer use of online order for food delivery service: the application of UTAUT2 Model," Technium Social Sciences Journal, Technium Science, vol. 25(1), pages 496-514, November.
    3. Marvello Yang & Jingzu Gao & Qing Yang & Abdullah Al Mamun & Mohammad Masukujjaman & Mohammad Enamul Hoque, 2024. "Modeling the intention to consume and willingness to pay premium price for 3D-printed food in an emerging economy," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
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    5. Jinmin Kim & Jaeyoung Kim, 2021. "An Integrated Analysis of Value-Based Adoption Model and Information Systems Success Model for PropTech Service Platform," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    6. Sangjae Lee & Byung Gon Kim, 2020. "The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps," Sustainability, MDPI, vol. 12(20), pages 1-30, October.
    7. Xiu-Fu Tian & Run-Ze Wu, 2022. "Determinants of the Mobile Health Continuance Intention of Elders with Chronic Diseases: An Integrated Framework of ECM-ISC and UTAUT," IJERPH, MDPI, vol. 19(16), pages 1-19, August.
    8. Jinmin Kim & AhRam Cho & Jaeyoung Kim, 2022. "Effect of the Standardization of Service Platforms for High-Involvement PropTech Services," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    9. San-Martín, Sonia & Jiménez, Nadia & Liébana-Cabanillas, Francisco, 2020. "Tourism value VS barriers to booking trips online," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    10. Suk Won Lee & Hye Jin Sung & Hyeon Mo Jeon, 2019. "Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    11. Lin Li & Kyung Young Lee & Emmanuel Emokpae & Sung-Byung Yang, 2021. "What makes you continuously use chatbot services? Evidence from chinese online travel agencies," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 575-599, September.
    12. Pinyi Yao & Mohamad Fazli Sabri & Syuhaily Osman & Norzalina Zainudin & Yezheng Li, 2023. "Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models," Sustainability, MDPI, vol. 15(2), pages 1-23, January.

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