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Acceptance of mobile services - insights from the Swedish market for mobile telephony

Author

Listed:
  • Andersson, Per

    (Dept. of Business Administration, Stockholm School of Economics)

  • Heinonen, Kristina

    (CERS Center for Relationship Marketing and Service Management)

Abstract

The main purpose of the paper is to investigate young peoples’ perspectives on mobile services in order to shed light on the acceptance of mobile services. The knowledge of and interest in mobile services of individuals using such services is analyzed. A second objective is to investigate the reasons for using/not using mobile services. In-depth focus group interviews and secondary empirical data provide the main data. Concerning the youth’s general knowledge of and interest in mobile services, the results point to six things: young people show a low demand for many mobile services, there is a demand for extended, established mobile services, like SMS, the interest in the new services vary, there is low interest in active information search, there is little knowledge of the enabling technology, and the understanding of the pricing is generally low. As concerns reasons for and against usage of mobile services, results point to four central aspects: many individuals could present clearly defined needs for certain services, many indicated an interest in "community usage" of mobile services, they experienced the prices of mobile services to be a hinder for usage, and technology placed limitations on the usage. The paper discusses practical implications on the acceptance of mobile services.

Suggested Citation

  • Andersson, Per & Heinonen, Kristina, 2002. "Acceptance of mobile services - insights from the Swedish market for mobile telephony," SSE/EFI Working Paper Series in Business Administration 2002:16, Stockholm School of Economics.
    • Handle: RePEc:hhb:hastba:2002_016
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    Cited by:

    1. Seon Hee Kim & Joon Ho Bae & Hyeon Mo Jeon, 2019. "Continuous Intention on Accommodation Apps: Integrated Value-Based Adoption and Expectation–Confirmation Model Analysis," Sustainability, MDPI, vol. 11(6), pages 1-17, March.
    2. Ming-Tsang Lu & Gwo-Hshiung Tzeng & Hilary Cheng & Chih-Cheng Hsu, 2015. "Exploring mobile banking services for user behavior in intention adoption: using new hybrid MADM model," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 541-565, September.

    More about this item

    Keywords

    Mobile services; mobility; focus groups; telecommunications; wireless; knowledge;
    All these keywords.

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