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Individuals’ Demand for Ride-hailing Services: Investigating the Combined Effects of Attitudinal Factors, Land Use, and Travel Attributes on Demand for App-based Taxis in Tehran, Iran

Author

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  • Roya Etminani-Ghasrodashti

    (Center for Transportation Equity, Decisions and Dollars (CTEDD), University of Texas at Arlington, Arlington (UTA), TX 76019, USA)

  • Shima Hamidi

    (Center for Transportation Equity, Decisions and Dollars (CTEDD), University of Texas at Arlington, Arlington (UTA), TX 76019, USA)

Abstract

Despite the growing body of research on ride-hailing travel behaviors in Western countries, empirical evidence for changes in travel patterns resulting from the use of app-based services in developing countries remains rare. This study explores factors affecting an Iranian on-demand ride service called Snapp Taxi by using a comprehensive dataset collected from 22 municipality zones in metropolitan Tehran (N = 582). Our conceptual framework emphasizes the transportation mode choice effects of technology adoption, travel mode, ride-sourcing attributes, individual attitudes, land use measures, residential attributes, and socio-economic characteristics of the respondents. Results from Structural Equation Models (SEM) show that factors such as cost effectiveness, trip security, anti-shared mobility, and technology-oriented riders have a significant impact on travel mode choice and the frequency of ride-hailing trips. This study suggests that individuals who prefer driving and semi-public transit also have higher numbers of Snapp trips than other demographics. According to our findings, on-demand ride services could complement or compete with other modes of transport, especially in areas with limited access to public transit. However, the presence of ride-hailing services does not necessarily result in fewer car trips if the service operates as a private (single-party occupancy) vehicle and not as a shared mobility option.

Suggested Citation

  • Roya Etminani-Ghasrodashti & Shima Hamidi, 2019. "Individuals’ Demand for Ride-hailing Services: Investigating the Combined Effects of Attitudinal Factors, Land Use, and Travel Attributes on Demand for App-based Taxis in Tehran, Iran," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:20:p:5755-:d:277499
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    2. Muhamad Rizki & Tri Basuki Joewono & Dimas Bayu Endrayana Dharmowijoyo & Dwi Prasetyanto, 2021. "The Effects of On- and Before- Journey Advantages Using Ride-Sourcing in Indonesia," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
    3. Zou, Tianqi & Aemmer, Zack & MacKenzie, Don & Laberteaux, Ken, 2022. "A framework for estimating commute accessibility and adoption of ridehailing services under functional improvements from vehicle automation," Journal of Transport Geography, Elsevier, vol. 102(C).
    4. Nguyen-Phuoc, Duy Quy & Vo, Nguyen S. & Su, Diep Ngoc & Nguyen, Vinh Hoang & Oviedo-Trespalacios, Oscar, 2021. "What makes passengers continue using and talking positively about ride-hailing services? The role of the booking app and post-booking service quality," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 367-384.

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