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Transforming Communication Channels to the Co-Creation and Diffusion of Intangible Heritage in Smart Tourism Destination: Creation and Testing in Ceutí (Spain)

Author

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  • Andrea Gomez-Oliva

    (HOP Ubiquitous (HOPU), Luis Bunuel 6, 30562 Ceutí, Murcia, Spain
    Social Sciences, Law and Business Administration Department, Catholic University of Murcia (UCAM), Campus de Los Jeronimos, Guadalupe, 30107 Murcia, Spain)

  • Joanna Alvarado-Uribe

    (Computer Science Department, School of Engineering and Sciences, Tecnologico de Monterrey, Carretera Lago de Guadalupe Km. 3.5, Col. Margarita Maza de Juarez, Atizapan de Zaragoza 52926, Estado de México, Mexico)

  • Maria Concepcion Parra-Meroño

    (Social Sciences, Law and Business Administration Department, Catholic University of Murcia (UCAM), Campus de Los Jeronimos, Guadalupe, 30107 Murcia, Spain)

  • Antonio J. Jara

    (Institute of Information Systems, University of Applied Sciences Western Switzerland (HES-SO), 3960 Sierre, Switzerland)

Abstract

Creating smart tourism destinations requires innovative solutions which cover the main pillars of sustainability as sociocultural, environmental, and economic aspects, in order to spread the cultural heritage of these tourist destinations to their visitors. One of the most demanded approaches by the new hyper-connected visitors is the expectation of plunging and becoming a short-term resident to receive a real experience during their visit. Therefore, the scope of this research covers the objective of designing an innovative communication channel between a visitor and a point of interest (POI), which in turn allows agile experiences to be built and provided and increases the dissemination of cultural heritage through new technologies, considering the real needs of the territories and the new digital visitors. In order to address these topics, this paper proposes an innovative and co-created progressive Web-App for visitors called Be Memories in order to spread the intangible heritage of a tourist destination, where the content is co-created by residents of the destination. The tool has been tested in Ceutí, a Spanish village with a high cultural value, which needs to be disseminated through new innovative tools. The trial was launched during local festivities of the village using an Internet of Things device, called a Smart Spot, to establish a communication channel between the visitor and POI. The results of the test were measured using Google Analytics, the reactions of Be Memories in social networks, and the acceptance of other cities and European committees. The results have concluded that Be Memories is able to enable a local experience via agile, fresh, and crowd-sourced content that people enjoy. This channel presents a complementary level of information with respect to official sources, documentaries, and local guide tours, at the same time enabling a mechanism to promote physical visits, walking tours, and cultural heritage via low-cost and sustainable infrastructure.

Suggested Citation

  • Andrea Gomez-Oliva & Joanna Alvarado-Uribe & Maria Concepcion Parra-Meroño & Antonio J. Jara, 2019. "Transforming Communication Channels to the Co-Creation and Diffusion of Intangible Heritage in Smart Tourism Destination: Creation and Testing in Ceutí (Spain)," Sustainability, MDPI, vol. 11(14), pages 1-30, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:14:p:3848-:d:248425
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    References listed on IDEAS

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    Cited by:

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    2. Karol Król & Dariusz Zdonek, 2023. "Cultural Heritage Topics in Online Queries: A Comparison between English- and Polish-Speaking Internet Users," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    3. Adolfo Elizondo Saltos & David Flores-Ruiz & María de la O Barroso González, 2021. "Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations," Land, MDPI, vol. 10(11), pages 1-16, October.
    4. Mateusz Naramski, 2020. "The Application of ICT and Smart Technologies in Polish Museums—Towards Smart Tourism," Sustainability, MDPI, vol. 12(21), pages 1-27, November.
    5. Mateusz Naramski & Krzysztof Herman, 2019. "The Development of Mobile Tourism in the Upper Silesian Metropolitan Area of Poland," Sustainability, MDPI, vol. 12(1), pages 1-22, December.
    6. Vitor Rodrigues & Celeste Eusébio & Zélia Breda, 2023. "Enhancing sustainable development through tourism digitalisation: a systematic literature review," Information Technology & Tourism, Springer, vol. 25(1), pages 13-45, March.
    7. Alfonso Marino & Paolo Pariso & Michele Picariello, 2022. "Digital platforms and entrepreneurship in tourism sector," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 282-303, June.
    8. Maria Magdalena Turek Rahoveanu & Valentin Serban & Adrian Gheorghe Zugravu & Adrian Turek Rahoveanu & Dragoș Sebastian Cristea & Petronela Nechita & Cristian Silviu Simionescu, 2022. "Perspectives on Smart Villages from a Bibliometric Approach," Sustainability, MDPI, vol. 14(17), pages 1-17, August.
    9. Sheikh Farhan Ashraf & Cai Li & Muhammad Umair Wattoo & Majid Murad & Babak Mahmood, 2024. "Green horizons: Unleashing green innovation through green business strategies and competencies," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4233-4251, July.
    10. Pedro Cuesta-Valiño & Fadoua Bolifa & Estela Núñez-Barriopedro, 2020. "Sustainable, Smart and Muslim-Friendly Tourist Destinations," Sustainability, MDPI, vol. 12(5), pages 1-13, February.

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