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A Study on Consumers’ Preferences for the Palace Museum’s Cultural and Creative Products from the Perspective of Cultural Sustainability

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  • Jui-Che Tu

    (Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan)

  • Li-Xia Liu

    (Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
    College of Arts, Beijing Union University, Beijing 100101, China)

  • Yang Cui

    (School of Art and Communication, Beijing Technology and Business University, Beijing 100048, China)

Abstract

In recent years, the development and design of the cultural and creative products of the Palace Museum in Beijing have become a hot topic in the product design field. Many critics have pointed out that cultural and creative products have failed to faithfully convey the implied meanings of the cultural stories of the Palace Museum. To effectively narrow the cognitive gap between designers and consumers, designers must urgently clarify the relationship between different design attributes and consumer preferences. The questionnaires were used to obtain data from 297 subjects. Through SPSS statistical software, the results were analyzed by descriptive statistics, explore factor analysis (EFA), independent sample t -test, and ANOVA to explore consumers’ attitudes and preferences on the Palace Museum’s cultural and creative products. The results showed that consumers attach great importance to factors such as “cultural connotation” and “unique creativity” when choosing the Palace Museum’s cultural and creative products. The consumer in different genders had significant differences in the design factors of the Palace Museum’s cultural and creative products. There were significant differences in the factors of “Forbidden City culture”, “cultural sustainability” and “traditional culture” to different educational backgrounds. There were significant differences in the factor of “Forbidden City culture” to different ages. There were significant differences in the factors of “cultural traits” and “cultural identity” between the with and without a design background groups. The results of this study will identify the key factors for the design of the Palace’s Museum cultural and creative products and provide references for designers.

Suggested Citation

  • Jui-Che Tu & Li-Xia Liu & Yang Cui, 2019. "A Study on Consumers’ Preferences for the Palace Museum’s Cultural and Creative Products from the Perspective of Cultural Sustainability," Sustainability, MDPI, vol. 11(13), pages 1-23, June.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:13:p:3502-:d:243075
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    References listed on IDEAS

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    1. Jui-Che Tu & Yang Cui & Li-Xia Liu & Meng-Hui Lin, 2019. "A Study on the Preference of Healing Products for Single Office Workers of Various Lifestyles," Sustainability, MDPI, vol. 11(8), pages 1-23, April.
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    2. Danni Shen & Herui Guo & Linghui Yu & Jie Ying & Jie Shen & Shuchen Ying & Defu Bao & Ying Wang, 2022. "Sound Design of Guqin Culture: Interactive Art Promotes the Sustainable Development of Traditional Culture," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    3. Zhao Li & Shujin Shu & Jun Shao & Elizabeth Booth & Alastair M. Morrison, 2021. "Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
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    6. Kuo-Kuang Fan & Ying Zhou, 2020. "The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands," Sustainability, MDPI, vol. 12(6), pages 1-19, March.

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