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Wastewater Reflections in Consumer Mind: Evidence from Sewage Services Consumer Behaviour

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  • Dacinia Crina Petrescu

    (Faculty of Business, Babeș-Bolyai University, Horea St. no 7, 400174 Cluj-Napoca, Romania)

  • Ruxandra Mălina Petrescu-Mag

    (Faculty of Environmental Science and Engineering, Babeș-Bolyai University; Fantanele St. no 30, 400294 Cluj-Napoca, Romania)

  • Dorin Iosif Manciula

    (Faculty of Environmental Science and Engineering, Babeș-Bolyai University; Fantanele St. no 30, 400294 Cluj-Napoca, Romania)

  • Ioan Alin Nistor

    (Faculty of Business, Babeș-Bolyai University, Horea St. no 7, 400174 Cluj-Napoca, Romania)

  • Veronica Ioana Ilieș

    (Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Traian Moșoiu St. no 71, 400132 Cluj-Napoca, Romania)

Abstract

Environmental concerns have become an important decision-making determinant for consumers. Hundreds of emerging pollutants and their metabolites are listed as present in European aquatic environments and human settlements are blamed as major sources of water pollution. It was assumed that as long as water treatment is not totally effective and it requires a high amount of energy and resources, household’s contribution through correct behaviour in relation to the load of waste they discharge in the sewage system can reduce efforts towards wastewater treatment. Consequently, the main objective of this study was to investigate households’ perception and behaviour related to wastewater treatment services. Results are based on a random survey with a sample of 125 Romanian consumers of water supply and sewage services. A key finding is that investigated wastewater services consumers perceive the effect of discharging untreated wastewater in the environment as highly negative both on human health and on the environment, thus pointing out the importance associated by them to water treatment. This research argues that understanding wastewater services consumer behaviour enlarges the way toward reducing environmental disturbances.

Suggested Citation

  • Dacinia Crina Petrescu & Ruxandra Mălina Petrescu-Mag & Dorin Iosif Manciula & Ioan Alin Nistor & Veronica Ioana Ilieș, 2018. "Wastewater Reflections in Consumer Mind: Evidence from Sewage Services Consumer Behaviour," Sustainability, MDPI, vol. 11(1), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2018:i:1:p:123-:d:193404
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    References listed on IDEAS

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