IDEAS home Printed from https://ideas.repec.org/a/gam/jresou/v12y2023i5p61-d1153024.html
   My bibliography  Save this article

Promoting Geosites on Web-Pages: An Assessment of the Quality and Quantity of Information in Real Cases

Author

Listed:
  • Anna V. Mikhailenko

    (Department of Physical Geography, Ecology, and Nature Protection, Institute of Earth Sciences, Southern Federal University, Zorge Street 40, Rostov-on-Don 344090, Russia)

  • Svetlana O. Zorina

    (Institute of Geology and Petroleum Technologies, Kazan Federal University, Kremlyovskaya Street 18, Kazan 420008, Russia)

  • Natalia N. Yashalova

    (Department of Economics and Management, Business School, Cherepovets State University, Sovetskiy Avenue 10, Cherepovets 162600, Russia)

  • Dmitry A. Ruban

    (Department of Organization and Technologies of Service Activities, ITSCI, Southern Federal University, 23-ja Linija Street 43, Rostov-on-Don 344019, Russia)

Abstract

Geological information present on web-pages determines the efficacy of the online marketing of geosites. In this paper, a new approach aimed at an easy and quick assessment of geosite-focused web-pages is proposed. It is based on scoring by several criteria reflecting the quality and the quantity of geological information. Attention is paid to the simplicity and correctness of information, mention of technical properties (accessibility, location, and safety), relative and absolute amounts of information, and adaptation to persons with disabilities. Textual and graphical elements are considered differently. The approach is tested in three cases, namely, the Granite Gorge in the Western Caucasus, Pechischi in the Volga Region, and the Red Stones in the Southern Ciscaucasus. These are well-known geosites already used as important (geo)tourist attractions. It is established that the web-pages devoted to them chiefly allow minimally perfect promotion. Some examples of misinterpretations of geological information and errors are specially considered. The approach seems to be promising, and its application allows finding the deficiencies of web-pages, an improvement of which will enhance geosite promotion. Cooperation between representatives of the tourism industry and geological faculty members of local universities or administrations of protected areas is reasonable to create more informative geosite-focused web-pages.

Suggested Citation

  • Anna V. Mikhailenko & Svetlana O. Zorina & Natalia N. Yashalova & Dmitry A. Ruban, 2023. "Promoting Geosites on Web-Pages: An Assessment of the Quality and Quantity of Information in Real Cases," Resources, MDPI, vol. 12(5), pages 1-17, May.
    • Handle: RePEc:gam:jresou:v:12:y:2023:i:5:p:61-:d:1153024
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2079-9276/12/5/61/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2079-9276/12/5/61/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Federico Pasquaré Mariotto & Kyriaki Drymoni & Fabio L. Bonali & Alessandro Tibaldi & Noemi Corti & Paolo Oppizzi, 2023. "Geosite Assessment and Communication: A Review," Resources, MDPI, vol. 12(2), pages 1-15, February.
    2. Francesca Filocamo & Gianluigi Di Paola & Lino Mastrobuono & Carmen M. Rosskopf, 2020. "MoGeo, a Mobile Application to Promote Geotourism in Molise Region (Southern Italy)," Resources, MDPI, vol. 9(3), pages 1-20, March.
    3. Mário Molokáč & Enikő Kornecká & Henrieta Pavolová & Tomáš Bakalár & Miloš Jesenský, 2023. "Online Marketing of European Geoparks as a Landscape Promotion Tool," Land, MDPI, vol. 12(4), pages 1-22, April.
    4. Iulian Dincă & Seyede Razieh Keshavarz & Seyed Ali Almodaresi, 2023. "Landscapes of the Yazd-Ardakan Plain (Iran) and the Assessment of Geotourism—Contribution to the Promotion and Practice of Geotourism and Ecotourism," Land, MDPI, vol. 12(4), pages 1-23, April.
    5. Yanjun Che & Yun Cao & Rong Wu & Jian Liu & Lihua Chen & Jiakang Wu, 2022. "Spatio-Temporal Pattern of World Heritage and Its Accessibility Assessment in China," Sustainability, MDPI, vol. 14(5), pages 1-14, March.
    6. Michele Sisto & Antonio Di Lisio & Filippo Russo, 2022. "Geosite Assessment as a Tool for the Promotion and Conservation of Irpinia Landscape Geoheritage (Southern Italy)," Resources, MDPI, vol. 11(10), pages 1-22, October.
    7. Flávio Tiago & Pedro Correia & Victor-Alexandru Briciu & Teresa Borges-Tiago, 2021. "Geotourism Destinations Online Branding Co-Creation," Sustainability, MDPI, vol. 13(16), pages 1-18, August.
    8. Ruban, Dmitry A. & Mikhailenko, Anna V. & Yashalova, Natalia N., 2022. "Valuable geoheritage resources: Potential versus exploitation," Resources Policy, Elsevier, vol. 77(C).
    9. Ľubomír Štrba & Branislav Kršák & Csaba Sidor, 2018. "Some Comments to Geosite Assessment, Visitors, and Geotourism Sustainability," Sustainability, MDPI, vol. 10(8), pages 1-8, July.
    10. Lucie Kubalíková & Aleš Bajer & Marie Balková & Karel Kirchner & Ivo Machar, 2022. "Geodiversity Action Plans as a Tool for Developing Sustainable Tourism and Environmental Education," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    11. Kejian Xu & Wenhui Wu, 2022. "Geoparks and Geotourism in China: A Sustainable Approach to Geoheritage Conservation and Local Development—A Review," Land, MDPI, vol. 11(9), pages 1-20, September.
    12. Getaneh Addis Tessema & Jean Poesen & Gert Verstraeten & Anton Van Rompaey & Jan van der Borg, 2021. "The Scenic Beauty of Geosites and Its Relation to Their Scientific Value and Geoscience Knowledge of Tourists: A Case Study from Southeastern Spain," Land, MDPI, vol. 10(5), pages 1-27, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mousa, Fatma A. & Ruban, Dmitry A. & Abu El-Hassan, Mohamed M. & Sallam, Emad S., 2024. "Late Mesozoic–Cenozoic geoheritage resources of the Kharga Oasis (Egypt): Novel assessment, exploitation perspectives, and policy implications," Resources Policy, Elsevier, vol. 91(C).
    2. Sallam, Emad S. & Ruban, Dmitry A. & Ermolaev, Vladimir A., 2022. "Geoheritage resources and new direction of infrastructural growth in Egypt: From geosite assessment to policy development," Resources Policy, Elsevier, vol. 79(C).
    3. Krzysztof Miśkiewicz, 2024. "Geotourism Product as an Indicator for Sustainable Development in Poland," Sustainability, MDPI, vol. 16(13), pages 1-22, June.
    4. Lucie Kubalíková & Marie Balková & Aleš Bajer & Karel Kirchner, 2024. "Is It Always Advisable to Promote Geodiversity and Geoheritage in a Traditional Recreational Area? A Case Study from Brno Reservoir and Its Surroundings (Czechia)," Sustainability, MDPI, vol. 16(21), pages 1-29, November.
    5. Lucie Kubalíková, 2019. "Assessing Geotourism Resources on a Local Level: A Case Study from Southern Moravia (Czech Republic)," Resources, MDPI, vol. 8(3), pages 1-18, August.
    6. Ewa Skowronek & Teresa Brzezińska-Wójcik & Waldemar Kociuba, 2024. "How to Create a Geocultural Site’s Content–Huta Różaniecka Case Study (SE Poland)," Sustainability, MDPI, vol. 16(5), pages 1-22, March.
    7. Esperanza Fernández-Martínez & Ismael Coronado & Luna Adrados & Rodrigo Castaño, 2022. "Factors in the Responsible Management of the Luna Valley Complex Geosite (NW Spain)—A Case Study," Land, MDPI, vol. 11(11), pages 1-31, November.
    8. Zorlu, Kuttusi & Dede, Volkan & Zorlu, Burçin Şeyda & Serin, Soner, 2023. "Quantitative assessment of geoheritage with the GAM and MEREC-based PROMETHEE-GAIA method," Resources Policy, Elsevier, vol. 84(C).
    9. John E. Gordon, 2023. "Climate Change and Geotourism: Impacts, Challenges, and Opportunities," Tourism and Hospitality, MDPI, vol. 4(4), pages 1-25, September.
    10. Theano S. Terkenli, 2021. "Research Advances in Tourism-Landscape Interrelations: An Editorial," Land, MDPI, vol. 10(9), pages 1-8, September.
    11. Nicoletta Santangelo & Ettore Valente, 2020. "Geoheritage and Geotourism Resources," Resources, MDPI, vol. 9(7), pages 1-5, June.
    12. Yiting Zhu & Xueru Pang & Chunshan Zhou, 2023. "Key Area Recognition and Evaluation of Audio-Visual Landscape for Global Geoparks: A Case Study of Koktokay in China," Land, MDPI, vol. 12(9), pages 1-21, September.
    13. Miriam Edith Pérez-Romero & José Álvarez-García & Martha Beatriz Flores-Romero & Donaji Jiménez-Islas, 2023. "UNESCO Global Geoparks 22 Years after Their Creation: Analysis of Scientific Production," Land, MDPI, vol. 12(3), pages 1-18, March.
    14. Yong Jiang & Yangyang Liu & Zelei Liu & Chunwei Wang & Zhipeng Shi & Hongbo Zhao & Dongqi Sun & Wei Sun & Xiangquan Wang, 2022. "Spatial Distribution Characteristics of Public Fitness Venues: An Urban Accessibility Perspective," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    15. Daminda Sumanapala & Isabelle D. Wolf, 2022. "Introducing Geotourism to Diversify the Visitor Experience in Protected Areas and Reduce Impacts on Overused Attractions," Land, MDPI, vol. 11(12), pages 1-15, November.
    16. Michele Sisto & Antonio Di Lisio & Filippo Russo, 2022. "Geosite Assessment as a Tool for the Promotion and Conservation of Irpinia Landscape Geoheritage (Southern Italy)," Resources, MDPI, vol. 11(10), pages 1-22, October.
    17. África de la Hera-Portillo & Julio López-Gutiérrez & Luis Moreno-Merino & Miguel Llorente-Isidro & Rod Fensham & Mario Fernández & Marwan Ghanem & Karmah Salman & Jose Ángel Sánchez-Fabián & Nicolás G, 2023. "Geodiversity of Las Loras UNESCO Global Geopark: Hydrogeological Significance of Groundwater and Landscape Interaction and Conceptual Model of Functioning," Resources, MDPI, vol. 12(1), pages 1-32, January.
    18. Paolo Oppizzi & Federico Pasquaré Mariotto & Rudolf Stockar & Andrea Stella & Noemi Corti & Martina Pedicini & Sergio Andò & Giovanni Vezzoli & Fabio Luca Bonali, 2023. "Geosites in the Gole della Breggia Geopark, Ticino, Southern Switzerland," Resources, MDPI, vol. 12(10), pages 1-13, October.
    19. Antonio Martínez-Graña & José Ángel González-Delgado & Celia Ramos & Juan Carlos Gonzalo, 2018. "Augmented Reality and Valorizing the Mesozoic Geological Heritage (Burgos, Spain)," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
    20. Mario Bentivenga & Eva Pescatore & Marco Piccarreta & Fabrizio Terenzio Gizzi & Nicola Masini & Salvatore Ivo Giano, 2024. "Geoheritage and Geoconservation, from Theory to Practice: The Ghost Town of Craco (Matera District, Basilicata Region, Southern Italy)," Sustainability, MDPI, vol. 16(7), pages 1-39, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jresou:v:12:y:2023:i:5:p:61-:d:1153024. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.