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Online Marketing of European Geoparks as a Landscape Promotion Tool

Author

Listed:
  • Mário Molokáč

    (Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Kosice, Letná 9, 042 00 Kosice, Slovakia)

  • Enikő Kornecká

    (Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Kosice, Letná 9, 042 00 Kosice, Slovakia)

  • Henrieta Pavolová

    (Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Kosice, Letná 9, 042 00 Kosice, Slovakia)

  • Tomáš Bakalár

    (Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Kosice, Letná 9, 042 00 Kosice, Slovakia)

  • Miloš Jesenský

    (Belianum-Matej Bel University Press, Matej Bel University, Tajovského 51, 974 01 Banská Bystrica, Slovakia)

Abstract

In the current post-COVID-19 era, online marketing is a supporting tool in marketing. The potential visitors to tourism destinations, such as geoparks, are increasingly guided and oriented by the rules of online marketing as the online space represents the main source of information. Geoparks should take this as a key fact. The research concentrates on the issue of geopark marketing from the view of the available information that geoparks present in the online space. The fundamental is to point out the information that is available on geopark websites. The method used in the research is based on an evaluation matrix that served as a basis for searching for information on websites. Based on the results of the analysis, geoparks in the EGN network present information of a general nature to a sufficient extent on their websites; they lack a better offer of product packages, online sales and orientation to new social networks that are used by the young generation. The clear answer is the professionalization of marketing, which would undoubtedly represent an effective step in the management of geoparks as well as the promotion of the country that the geopark represents.

Suggested Citation

  • Mário Molokáč & Enikő Kornecká & Henrieta Pavolová & Tomáš Bakalár & Miloš Jesenský, 2023. "Online Marketing of European Geoparks as a Landscape Promotion Tool," Land, MDPI, vol. 12(4), pages 1-22, April.
    • Handle: RePEc:gam:jlands:v:12:y:2023:i:4:p:803-:d:1113966
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    References listed on IDEAS

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    Cited by:

    1. Mário Molokáč & Enikő Kornecká & Dana Tometzová, 2024. "Proposal for Effective Management of Geoparks as a Tool for Sustainable Tourism in the Conditions of the Slovak Republic," Land, MDPI, vol. 13(7), pages 1-19, July.
    2. Jana Rybárová & Radim Rybár & Dana Tometzová & Gabriel Wittenberger, 2024. "The Use of Cultural Landscape Fragmentation for Rural Tourism Development in the Zemplín Geopark, Slovakia," Sustainability, MDPI, vol. 16(10), pages 1-24, May.
    3. Mihaela-Iuliana Desculțu Grigore & Amalia Niță & Ionuț-Adrian Drăguleasa & Mirela Mazilu, 2024. "Geotourism, a New Perspective of Post-COVID-19-Pandemic Relaunch through Travel Agencies—Case Study: Bucegi Natural Park, Romania," Sustainability, MDPI, vol. 16(3), pages 1-49, January.
    4. Anna V. Mikhailenko & Svetlana O. Zorina & Natalia N. Yashalova & Dmitry A. Ruban, 2023. "Promoting Geosites on Web-Pages: An Assessment of the Quality and Quantity of Information in Real Cases," Resources, MDPI, vol. 12(5), pages 1-17, May.

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