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Social Media as a Medium to Promote Local Perception Expression in China’s World Heritage Sites

Author

Listed:
  • Xiaoxu Liang

    (Department of Architecture and Design, Politecnico di Torino, Viale Mattioli, 39, 10125 Turin, Italy)

  • Naisi Hua

    (School of Architecture, Harbin Institute of Technology, Harbin 150001, China
    Key Laboratory of Cold Region Urban and Rural Human Settlement Environment Science and Technology, Ministry of Industry and Information Technology, Harbin 150001, China)

  • John Martin

    (Sustainable Earth Institute, University of Plymouth, Plymouth PL4 8AA, UK)

  • Elena Dellapiana

    (Department of Architecture and Design, Politecnico di Torino, Viale Mattioli, 39, 10125 Turin, Italy)

  • Cristina Coscia

    (Department of Architecture and Design, Politecnico di Torino, Viale Mattioli, 39, 10125 Turin, Italy)

  • Yu Zhang

    (School of Architecture, Harbin Institute of Technology, Harbin 150001, China
    Key Laboratory of Cold Region Urban and Rural Human Settlement Environment Science and Technology, Ministry of Industry and Information Technology, Harbin 150001, China)

Abstract

The assessment of public participation is one of the most fundamental components of holistic and sustainable cultural heritage management. Since the beginning of 2020, the COVID-19 pandemic became a catalyst for the transformation of participatory tools. Collaboration with stakeholders moved online due to the strict restrictions preventing on-site activities. This phenomenon provided an opportunity to formulate more comprehensive and reasonable urban heritage protection strategies. However, very few publications mentioned how social networking sites’ data could support humanity-centred heritage management and participatory evaluation. Taking five World Cultural Heritage Sites as research samples, the study provides a methodology to evaluate online participatory practices in China through Weibo, a Chinese-originated social media platform. The data obtained were analysed from three perspectives: the users’ information, the content of texts, and the attached images. As shown in the results section, individuals’ information is described by gender, geo-location, celebrities, and Key Opinion Leaders. To a greater extent, participatory behaviour emerges at the relatively primary levels, that being “informing and consulting”. According to the label detection of Google Vision, residents paid more attention to buildings, facades, and temples in the cultural heritage sites. The research concludes that using social media platforms to unveil interplays between digital and physical heritage conservation is feasible and should be widely encouraged.

Suggested Citation

  • Xiaoxu Liang & Naisi Hua & John Martin & Elena Dellapiana & Cristina Coscia & Yu Zhang, 2022. "Social Media as a Medium to Promote Local Perception Expression in China’s World Heritage Sites," Land, MDPI, vol. 11(6), pages 1-19, June.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:6:p:841-:d:831468
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    References listed on IDEAS

    as
    1. Zhe Wang & Lawal Marafa, 2021. "Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China," Land, MDPI, vol. 10(4), pages 1-21, April.
    2. Bianca E. Lopez & Nicholas R. Magliocca & Andrew T. Crooks, 2019. "Challenges and Opportunities of Social Media Data for Socio-Environmental Systems Research," Land, MDPI, vol. 8(7), pages 1-18, July.
    3. Siyu Chen & Bin Meng & Na Liu & Zhenyu Qi & Jian Liu & Juan Wang, 2022. "Cultural Perception of the Historical and Cultural Blocks of Beijing Based on Weibo Photos," Land, MDPI, vol. 11(4), pages 1-20, March.
    4. Erik Champion & Hafizur Rahaman, 2019. "3D Digital Heritage Models as Sustainable Scholarly Resources," Sustainability, MDPI, vol. 11(8), pages 1-8, April.
    Full references (including those not matched with items on IDEAS)

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