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Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China

Author

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  • Zhe Wang

    (Department of Geography and Resource Management, The Chinese University of Hong Kong, Central Ave, Hong Kong, China)

  • Lawal Marafa

    (Department of Geography and Resource Management, The Chinese University of Hong Kong, Central Ave, Hong Kong, China)

Abstract

The relationship between tourism and landscape has been extensively studied, but a conceptual framework to study cultural relationships between tourism and landscape is not specified in the literature. On the basis of the theory of social imaginary, this article takes China’s Honghe Hani Terraces as an example to study how the landscape is imagined in tourism and the potential cultural conflicts. Content analysis on tourist discourses and images in social media was conducted in order to identify tourist imaginaries about the landscape. A gap between tourism imaginaries and the Hani landscape was found: the latter was imagined as an overlooking view of stereotyped terraced imagery, a schema separated and independent from other landscape components. In-depth interviews on stakeholders and participant observations were used to study the production process of tourism imaginaries. Findings show that the viewing platforms and roads provided an enclave space from local contexts, wherein the Hani landscape was staged for gazing. The tourism company’s strategies dominated the process, leading to local communities’ marginalization and threats to the landscape. We suggest that tourism planning and marketing should maintain the integrity of landscape in tourism imaginaries and empower the local communities, thereby reducing cultural tensions between tourism and the landscape.

Suggested Citation

  • Zhe Wang & Lawal Marafa, 2021. "Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China," Land, MDPI, vol. 10(4), pages 1-21, April.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:4:p:439-:d:539707
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    References listed on IDEAS

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    Cited by:

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    6. Xiaoxu Liang & Naisi Hua & John Martin & Elena Dellapiana & Cristina Coscia & Yu Zhang, 2022. "Social Media as a Medium to Promote Local Perception Expression in China’s World Heritage Sites," Land, MDPI, vol. 11(6), pages 1-19, June.
    7. José Ramón-Cardona & David Daniel Peña-Miranda & María Dolores Sánchez-Fernández, 2021. "Acceptance of Tourist Offers and Territory: Cluster Analysis of Ibiza Residents (Spain)," Land, MDPI, vol. 10(7), pages 1-15, July.
    8. Ana Leal-Solís & Rafael Robina-Ramírez, 2022. "Tourism Planning in Underdeveloped Regions—What Has Been Going Wrong? The Case of Extremadura (Spain)," Land, MDPI, vol. 11(5), pages 1-15, April.
    9. Carlo Costantino & Nicola Mantini & Anna Chiara Benedetti & Cristiana Bartolomei & Giorgia Predari, 2022. "Digital and Territorial Trails System for Developing Sustainable Tourism and Enhancing Cultural Heritage in Rural Areas: The Case of San Giovanni Lipioni, Italy," Sustainability, MDPI, vol. 14(21), pages 1-24, October.
    10. Maria Anna Bertolino & Federica Corrado, 2021. "Rethinking Terraces and Dry-Stone Walls in the Alps for Sustainable Development: The Case of Mombarone/Alto Eporediese in Piedmont Region (Italy)," Sustainability, MDPI, vol. 13(21), pages 1-18, November.
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