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The Influence of Elements of Cultural Heritage on the Image of Destinations, Using Four Polish Cities as an Example

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  • Mariusz Szubert

    (Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland)

  • Witold Warcholik

    (Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland)

  • Michał Żemła

    (Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland)

Abstract

Cultural heritage and its various elements are an important factor that supports the development of tourism in destinations. One of the key factors of a successful destination is its positive image that allows it to effectively attract visitors. This paper investigates the impact of selected elements of material cultural heritage on the image of four Polish metropolitan destinations. The results indicate thathistorical and cultural heritage plays a more significantrole in creating an attractive image of a city than the city’s contemporary and post-industrial facilities. Cities perceived as historical areconsideredas much more attractive to spend free time in than cities predominantly associated with industrial functions. Moreover, the presented research results confirm a relationship between the familiarity of a destination and its positive image. These features have also been observed in previous studies.

Suggested Citation

  • Mariusz Szubert & Witold Warcholik & Michał Żemła, 2021. "The Influence of Elements of Cultural Heritage on the Image of Destinations, Using Four Polish Cities as an Example," Land, MDPI, vol. 10(7), pages 1-21, June.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:7:p:671-:d:582233
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    3. Ines Grigorescu & Cristina Dumitrică & Monica Dumitrașcu & Bianca Mitrică & Costin Dumitrașcu, 2021. "Urban Development and the (Re)use of the Communist-Built Industrial and Agricultural Sites after 1990. The Showcase of Bucharest–Ilfov Development Region," Land, MDPI, vol. 10(10), pages 1-21, October.
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    5. Yan Lin & Pingjia Luo, 2022. "A Study on the Implicit Structure of Historical Environment in Urban Space of Xuzhou," Sustainability, MDPI, vol. 14(11), pages 1-19, June.
    6. Yan Yang & Chunfa Sha & Wencheng Su & Edwin Kofi Nyefrer Donkor, 2022. "Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis," Sustainability, MDPI, vol. 14(5), pages 1-20, February.
    7. Florentina-Cristina Merciu & Ana Valeria Stoican & Alexandru-Ionut Petrisor & Ana-Maria Vasiloiu, 2021. "The Perception Of Romanian Tourists On The Attractiveness Of The Industrial Heritage. Case Study: Municipality Of Cluj-Napoca," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 3(2), pages 6-16.
    8. Emad Noaime & Mohammed Mashary Alnaim & Mohammed Abdulfattah Bay & Ghazy Abdullah Albaqawy & Mohamed Hssan Hassan Abdelhafez & Khaled Elkhayat, 2022. "The Rehabilitation of the Historic Barzan Traditional Market and Its Impact on Cultural Tourism in Hail City," Land, MDPI, vol. 11(11), pages 1-27, November.

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