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Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource

Author

Listed:
  • Sunwoo Park

    (Department of Leisure and Tourism, Kyonggi University, 24 Kyonggidae-ro 9-gil, Seodaemun-gu, Seoul 03753, Korea)

  • Namho Chung

    (Smart Tourism Education Platform, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea)

  • Won Seok Lee

    (Department of Tourism and Recreation, Kyonggi University, 24 Kyonggidae-ro 9-gil, Seodaemun-gu, Seoul 03753, Korea)

Abstract

The culture of Jeju Haenyeo, the women free divers of Jeju Island, is inscribed on United Nations Educational, Scientific and Cultural Organization (UNESCO)’s Intangible Cultural Heritage list; however, it is proving difficult to maintain this status because, in the absence of conservation measures, the number of Haenyeo is decreasing. Therefore, the purpose of this study was to use contingent valuation to determine the economic value of preserving Jeju Haenyeo culture, which derives from visitor entrance fees, with the aim of justifying the preservation of this and other such intangible cultural resources. Despite its methodological advantage of allowing estimation of the value of non-market goods, the contingent valuation method (CVM) has been criticized because the hypothetical nature of the conditions can cause overestimation. To overcome that limitation, the respondents in this study reported their willingness to pay (WTP), and their responses were repeatedly confirmed to ensure their sincerity. The CVM estimate of the preservation value of Jeju Haenyeo culture was 17,308 South Korean Won. The results of this study serve as referential data on the value of cultural heritages and the need to preserve and utilize these resources.

Suggested Citation

  • Sunwoo Park & Namho Chung & Won Seok Lee, 2020. "Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource," Sustainability, MDPI, vol. 12(24), pages 1-11, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10564-:d:463762
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    References listed on IDEAS

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    2. Yidi Hua & Chompunuch Jittithavorn & Timothy J. Lee & Xiaohua Chen, 2021. "Contribution of TV Dramas and Movies in Strengthening Sustainable Tourism," Sustainability, MDPI, vol. 13(22), pages 1-14, November.
    3. Alper Bozkurt & Ferhat Şeker, 2023. "Harmonizing Heritage and Artificial Neural Networks: The Role of Sustainable Tourism in UNESCO World Heritage Sites," Sustainability, MDPI, vol. 15(17), pages 1-17, August.
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    5. Changsok Yoo & Yelim Kim & Jee Hoon Sohn, 2021. "Evaluating the Social Cost of Conflict between New Media and Society: The Case of Gaming Disorder in South Korea," Sustainability, MDPI, vol. 13(14), pages 1-13, July.

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