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The Tendency of Traditional Costume at Heritage Festival for Cultural Revival

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  • S M Minhus
  • Liang Huie

Abstract

A unique phenomenon in Bangladeshi cultural heritage is the tendency to wear traditional costumes at the festivals. This research examines the influence of wearing traditional Bangladeshi costumes for the festival observance. Based on the theoretical background of Bangladeshi festival heritage, five factors were derived: togetherness, tolerance, simplicity, aestheticism, and cultural revival. This research empirically analyzed 310 participant’s data who attended UNESCO (United Nations Economic and Social Council)–recognized world intangible cultural heritage festival, “Pohela Boishakh†(first day of Bengali New Year) held in Bangladesh. Exploratory factor analysis showed that all five factors are statically significant for the impact of heritage festivals. Multiple regression analysis revealed four factors out of five statistically significant for festival importance, and all factors are significant for the tendency of wearing traditional costumes at the heritage festival.

Suggested Citation

  • S M Minhus & Liang Huie, 2021. "The Tendency of Traditional Costume at Heritage Festival for Cultural Revival," SAGE Open, , vol. 11(2), pages 21582440211, May.
    • Handle: RePEc:sae:sagope:v:11:y:2021:i:2:p:21582440211016905
    DOI: 10.1177/21582440211016905
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    References listed on IDEAS

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    1. Zhenjie Liao & Guangquan Dai, 2020. "Inheritance and Dissemination of Cultural Collective Memory: An Analysis of a Traditional Festival," SAGE Open, , vol. 10(1), pages 21582440209, January.
    2. Samia Hanif & Inayat Ullah, 2018. "War Trauma, Collective Memory, and Cultural Productions in Conflict Zones: Kashmir in Focus," SAGE Open, , vol. 8(3), pages 21582440188, September.
    3. Honglian Hua & Shangyi Zhou, 2015. "Human-Environment System Boundaries: A Case Study of the Honghe Hani Rice Terraces as a World Heritage Cultural Landscape," Sustainability, MDPI, vol. 7(8), pages 1-23, August.
    4. Huiling Chen & Wei Tao, 2017. "The Revival and Restructuring of a Traditional Folk Festival: Cultural Landscape and Memory in Guangzhou, South China," Sustainability, MDPI, vol. 9(10), pages 1-18, October.
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    Cited by:

    1. Jie Chang & Cheng Long & Song Lu & Rui Han, 2022. "Does Government Positively Support the Spatial Distribution of ICH? Evidence of Data from the Yangtze Delta Region of China," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
    2. SM Minhus & Liang Huie, 2022. "Sustainability of Costume Appearance: Influence of Psychological and Social Values on the Bangladeshi Young Generation," SAGE Open, , vol. 12(2), pages 21582440221, April.

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