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The Role of Educational Technologies in CSR Perception of Tourism Education: The Comparative Analysis of E-Learning and M-Learning Tools as Moderators

Author

Listed:
  • Basil John Thomas

    (Department of Business Administration, Sur University College, Sur 411, Oman)

  • Tarek Khalil

    (Department of Business Administration, Sur University College, Sur 411, Oman)

  • Nisha Joseph

    (Department of Computer Engineering, Saintgits College of Engineering, Kerala 686532, India)

Abstract

The aim of this study is to investigate the effect of educational technologies on the Corporate Social Responsibility (CSR) perception of tourism students and their intention to work in the tourism business industry. By improving education programs with an investment in educational technologies, both universities and firms are believed to benefit from growing CSR initiatives, as well as potential young talents for their future business activities. Four-dimensional (economic, legal, ethical and philanthropic dimensions) model of CSR perception is followed. M-learning and E-learning platforms are compared as moderators to ensure the most effective platform for CSR education among the students. The study is conducted with data which is gathered from a total of 397 students who continue their bachelor and associate degrees in different universities in the Gulf nations. It is found that there is a positive relationship between students’ intention to work in the industry and the sub-dimensions of CSR, namely ethical responsibilities, legal responsibilities, and economical responsibilities. Conversely, philanthropic responsibilities had no effect on working intention. In addition, gender difference had no significant impact on working intention of the students in tourism industry. Moreover, it is revealed that e-learning tools are more effective in CSR education.

Suggested Citation

  • Basil John Thomas & Tarek Khalil & Nisha Joseph, 2020. "The Role of Educational Technologies in CSR Perception of Tourism Education: The Comparative Analysis of E-Learning and M-Learning Tools as Moderators," JRFM, MDPI, vol. 13(12), pages 1-13, December.
    • Handle: RePEc:gam:jjrfmx:v:13:y:2020:i:12:p:318-:d:460514
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    References listed on IDEAS

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    2. Dolors Setó-Pamies & Eleni Papaoikonomou, 2016. "A Multi-level Perspective for the Integration of Ethics, Corporate Social Responsibility and Sustainability (ECSRS) in Management Education," Journal of Business Ethics, Springer, vol. 136(3), pages 523-538, July.
    3. Costanza, David P. & Finkelstein, Lisa M., 2015. "Generationally Based Differences in the Workplace: Is There a There There?," Industrial and Organizational Psychology, Cambridge University Press, vol. 8(3), pages 308-323, September.
    4. Marin Burcea & Paul Marinescu, 2011. "Students’ Perceptions on Corporate Social Responsibility at the Academic Level. Case Study: The Faculty of Administration and Business, University of Bucharest," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 207-220, February.
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    Cited by:

    1. Mihaela Moca & Alina Badulescu, 2023. "Determinants of Economical High School Students’ Attitudes toward Mobile Devices Use," Sustainability, MDPI, vol. 15(12), pages 1-21, June.

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